Sunshine Coast Digital Marketing Agency

In the scheme of things, the Sunshine Coast, while growing, is a small region.

In June 2021, the region reached a population of 398,840, and to put things into perspective, the population of Brisbane in 2022 was 2.6 Million.

There are 111,501 families on the Sunshine Coast, and the median household income is $1,574.

The median age is 44, and 51.9% of the population is female.

Source: 2021 Census All Persons QuickStats

A great Digital Marketing Agency on the Sunshine Coast should know all of this data and understand if the opportunity is big enough in the local area for you to achieve your business goals or if you have to reach outside of the local Sunny Coast market into neighbouring suburbs such as Gympie or Caboolture or even neighbouring cities like Brisbane.

We start with the end in mind, as it determines the type of strategy, media channels and resources required to achieve set goals.

For most of our clients, we have seen the local Sunshine Coast market suffice in achieving initial goals. Once these goals are met, we then look at entering new markets.

Knowing the demographics of the Sunshine Coast is important when it comes to messaging.

Each industry, market and customer has a different persona & avatar. However, at a broad level, it’s important to understand your general market to see which type of messaging will work best.

For example, one of the values of the Sunshine Coast is “we love our climate”.

It’s important the messaging of campaigns matches this value.

For example, posts & videos across Facebook, Twitter, Instagram or TikTok for a builder operating on the Sunshine Coast could match this value by showcasing how their house designs allow people to live indoors and outdoors in summer and winter.

By strategically matching a market's desires like this, digital marketing becomes much more effective. An agency's ability to do this sets a good one apart from a not-so-good one.

Understanding which media channels to use will determine the cost of your digital marketing campaign.

Here are some average costs across different marketing channels:

Google ad costs across different industries on the Sunshine Coast:

• A plumber on the Sunshine Coast, on average, will pay $19.24 per click on their website
• A lawyer on the Sunshine Coast, on average, will pay $25.45 per click on their website
• A mortgage broker, on average, will pay $27.99 per click on their website
• A dentist, on average, will pay $13.16 per click on their website

Data taken from Google Keyword Planner in 2023:

The average cost of an SEO campaign we run on the Sunshine Coast is $2,285+GST/month.

The cost of Social Media campaigns starts at $2,000+GST/month.

The average cost of a website starts at $5,000+GST

It’s also important not to neglect combining cost-effective offline with online strategies.

For example, The Sunshine Valley Gazette offers full-page advertising for $690 per edition.

A smart marketer who knows their client's audience should be able to identify if their market reads the Gazette.

A simple newspaper ad leading readers to an online landing page could be much more cost-effective than a run-of-the-mill SEO, Google or Facebook campaign.

What sets Website That Sell apart from all the other digital marketing agencies on the Sunshine Coast is our unique ability to pick the right strategy across online & offline marketing to get the best ROI for our client's campaigns.

We have run 134 digital marketing campaigns for Sunshine Coast business owners.

As Websites That Sell continues to become known as “The first and last digital marketing agency Aussie business owners will ever need”, this number grows faster and faster.

The point here is that we understand not just the theory of creating results for our clients on the Sunshine Coast. We know which strategies get the biggest and most profitable results. Fast!