We built a website that generated 377 website conversions (calls & enquiries) IN A SINGLE MONTH at just $10.50/conversion!
Not only did we drive all those phone calls & website enquiries, but the business owner converted 3 out of 5 leads into a sale. And he's been doing it month, after month, after month ever since!
That's the the kind of quality leads a high-converting website can produce!
Here’s proof these outrageous claims are true:
For those that like the numbers… this website converted 33.49% of people that landed on it.
We did all this without a big social media following, without a comprehensive online marketing strategy and without the latest “funnel hack”.
What’s the secret?
We know which ingredients turn visitors into buyers (keep reading as I'll lay them all out in this guide).
And this wasn't just a one-time fluke...
Here’s how we’ve done it over and over again for different websites in different industries.
We generated 766 website enquiries for a skip bins company in 28 days
We generated 507 conversions (phone calls, form submissions, emails) for a local builder in 30 days
We helped an eCommerce store generate 4,528 conversions, 445 purchases which resulted in $502,802.68 in revenue - all in 31 days.
We're ready to share what we did to achieve this kind of success, but before we do, we need to make one thing clear.
This guide is not for everyone!
Some folks want their website to be pretty even at the sake of conversions. This isn't the guide for those looking for an award winning website design or a look that is going to rival Apple. The goal of this guide is to teach you how to generate:
- More downloads.
- More opt-ins.
- More enquiries.
- More phone calls.
- More sales.
Prettiness is just a bonus.
This guide is perfect for business owners, entrepreneurs and marketing managers and has worked for:
- Services Businesses (eg. Plumbers, electricians, cleaners etc)
- Professional Type Businesses (accountants, mortgage brokers, lawyers)
- eCommerce stores
If you’re looking to re-design your website or build a brand new one, this guide will give you the framework you need to design a website that converts. Let's jump in!
7 Proven & Tested Strategies That Boost Website Conversion Rates
1) Build A High Converting Header
Keep your header simple, logo small and navigation short. No more than 6 top-level menu items. Feature your primary call to action button(s). These action buttons could include:
- Phone Number
- Book A Meeting
- Request A Quote
- Visit Contact Page
- Log In
Try not to add more than 2 action buttons to the header area. They should be the primary actions you want people to take based on the website/page objective.
6 examples of high converting headers
2) Write Headlines That Makes Traffic Engage With Your Website Longer
Headline 1 - this is your main headline that needs to let your visitors know they are in the right place.
Keep it simple and to the point. You have a few microseconds to convince your visitor to stay on the page, don't waste this opportunity by trying to be creative, cute or long-winded.
Headline 2 - This headline should tap into your avatar's core desires. What do they really want?
Hint: it's not really your product or service.
You need to ask yourself - Do they want more time, more money or a better life? What's the actual outcome they are after?
The secondary headline should tap into this desire and make a promise that you can get them closer to this desire or away from the pain they are currently feeling. This is one of the most critical areas of your homepage to get right as it is ultimately what makes visitors stick around and buy.
3 real-life examples of high converting website headlines
Some of the highest converting websites we have built have simple to the point headlines. Remember, the market is ready to buy and actively looking for a solution. Don’t fall into the trap of writing a “cute” headline. They just need to know they are in the right place.
Here’s a few examples of this working in action.
Example 1) A construction company
Example 2) A bookkeeping business
Example 3) A local lolly shop
3) Use Proof To Convert Visitors Into Buyers
If your website does a good job of positioning what you sell as desirable, you will no doubt have made claims about how good you are. The important thing now is to actually prove what you’re saying is true.
We have a guiding principal when it comes to marketing in general:
“For every claim you make, you need to back it up with proof.”
It’s no different for your website. You may not get another chance to prove your case, at a click of a button your visitor could be gone.
There are many ways to prove your case.
Here are...
3 different types of proof to increase website conversions
1) Stats, research and industry figures
2) Reviews & testimonials
3) Logos
You can use the logos of companies you have worked for.
This works well if you’re operating on a local level by highlighting other locals or local businesses that you have worked with or on a national level if you have worked with very well-known brands.
4) How To Use "Authority" To Turn Skeptical Visitors Into Believing Buyers.
This is one of those points often overlooked by mediocre web designers who don’t understand marketing.
When people land on your website that have never heard of you before, it's important to understand these people are sceptical!
They want to know, like and trust you… remember they have a problem to which you have the solution… however, they need to know you are trustworthy and the most authoritative person to help.
The following strategies are proven ways to build trust and increase your websites conversion rate.
- Time in business
- Product range
- Expertise
- Qualifications
- Certifications
- Number of customers
- Number of jobs completed
- Guarantees & Warranties
Advanced Tip: we encourage you to go to town telling your visitors how good you are at what you do and why, but make sure you don’t forget to communicate what this means to them.
For example.
We, here at Websites That Sell, are a Google Certified Digital Agency.
Our individual certifications include:
Search Advertising
This includes creating, managing, measuring and optimising search campaigns.
Video Advertising
This includes creating, managing and optimising video campaigns.
And we showcase these on our website to prove we are actually qualified at what we do.
HOWEVER!
If we simply said “Certified Digital Agency”, yes it would add some level of authority to our website, but to the majority of our market, this doesn’t mean much.
On the other hand...
If we said “We are a Google Certified Agency, which means we have been trained to get the best result for your hard-earned money, making your ad campaigns more profitable” all of a sudden not only have we achieved authority status, but we’ve communicated how our certification makes & saves you more money!
And that's got to be a good thing.
Establish yourself as the authority while wrapping this in benefits that make people buy.
5) How To Use "Call To Actions" (CTA's) The Right Way.
Your website must have calls to action. We usually like to have a primary call to action (eg. Phone number to call, or form fill) however it depends on your business.
Whatever the next step is that you would like your visitors to take needs to be clearly displayed and repeated throughout the homepage.
Remember, on the internet we are dealing with click-trigger-happy, fast-scrolling, attention-deficit people. That's why at every step of the way, we have to give our visitors directions.
- If you want phone calls, make sure you feature your phone number loud and clear.
- If you want enquiries via email, have an enquiry form on the site with a call to action to fill out the form.
- If you want people to download something, tell them how to download it.
Whatever the goals and objectives you want to achieve on your website, make sure you give people direction on how to go about it.
6) How To Give Visitors "A Reason To Choose You" And Watch Conversion Rates Soar
Your website needs to clarify what makes you different and what benefits your product or service provides.
You need to answer:
“Why should the visitor choose you over every other business out there?". We call this tapping into the customer's core desire. Think “sell the sizzle, not the steak”. Then package this with all the reasons that make you different.
For example, is it price, location, speed of service, product range... are you a one-stop-shop... do you go above and beyond?
Doing this exercise alone will give you better clarity about your business and what kind of message to lead with.
7) How To Use Your Footer To Get Clicks That Would Otherwise Bounce.
This is one of those functional areas you do not want to neglect. A lot of the internet still uses this area to navigate to these pages. Fill your footer with the most important top-level pages you want your visitors to find.
Where historically your footer will have your about & contact page links, place some of your best content for prospects to consume in this area as well.
4 examples of high converting website footers
Where To From Here?
You’ve now got all the information you need to start deploying our most effective website conversion strategies on your website. However, there is a steep learning curve to executing everything correctly yourself without spending hours designing the website elements, fixing code or breaking the website altogether before you even start.
If your time would be better spent running and growing your company than worrying about the intricate details of your site - that's where we come in.
Remove the upfront cost of time and money to get your site up to scratch, and invest in experts who will handle every aspect and execute your conversion strategy flawlessly.
Here's what to do next.
Click on the big yellow button below.
It will take you to a page where you can apply for a 100% FREE strategy session with our SEO experts. A usual $500+ value, with no strings attached, because we know this stuff works and we want you to know it too.
In less than 30 minutes we'll show you:
- How to deploy the fastest “BANG FOR BUCK” conversion strategies on your website.
- Proven ways to narrow in on your best customers or clients.
- Magic words your website needs to make visitors stick around and buy.
- And we’ll give you our “velvet rope” lead nurturing system that wins customers while halving your follow-up time.
And you’ll see it all in real-time on screen as we analyse your website right before your eyes. What are you waiting for?