Sydney SEO Agency
We are a digital marketing agency specialising in Search Engine Optimisation (SEO) in Sydney. Our services include local SEO, eCommerce SEO, website optimisation, technical audits, link building, content creation and multi-channel search marketing.
Our SEO professionals have over 30 years of experience ranking websites. We can manage every aspect of your SEO campaign or consult with you.
If you want to work directly with a local team of SEO experts who know Sydney (we don't outsource your campaign overseas), get a free quote & strategy outline today.
How our agency drives results
We don't just say we're a results-driven agency. Everything we do aligns with it.
Our track record supports this. Our average SEO client has been with us for 9 years, and that's because our team knows how to achieve long-term results.
When working with us, it's like you're looking through our office window. You see exactly what our SEO experts do each month and how our work improves your website rankings.
Our team expertly outworks your campaign and is accountable to mutually agreed-upon goals, KPIs, budgets, and timelines. This keeps us on our toes and makes us the best!
What are your agency's expertise?
We took on our first SEO client in Sydney in 2020, and their website still ranks in the top positions today. Navigating every algorithm update since then has given us a deep understanding of SEO in Sydney.
We monitor Google's latest developments and train our team to respond to and future-proof your SEO. This means we specialise in more than just basic SEO (e.g. on-page optimisation, link building, and technical SEO); we also specialise in advanced concepts such as semantic SEO, topical authority, and search intent, allowing our clients to succeed in the age of generative AI search.
We have found that knowing SEO isn’t enough to rank in Sydney. You also have to understand the Harbour City’s geo and demographic influence.
We understand what comes with Wollongong being referred to as a city and a region because of its size. We’ve run countless campaigns throughout Wollongong and its surrounds and understand the area and its nuances well, which is what allows us to succeed at SEO in this thriving part of NSW
We know which areas to target in the Eastern Suburbs and how to expand your reach sustainably. We have helped companies with offices in Parramatta expand north into the North Shore and Northern Beaches.
Then there are those clients who want to dominate all of Sydney, and the campaign involves going as far south as Wollongong, west to Penrith, covering Sutherland Shire, Inner West, and everything in between.
Just doing a Google search and knowing Sydney’s landmarks, such as the Sydney Cricket Ground, the Opera House or the Harbour Bridge, isn’t enough; it’s also important to understand the region's market and how to reach it’s people on Google using SEO.
Why market your business in Sydney
We have used SEO to help many companies in Sydney grow. We have also helped companies from nearby regions like Newcastle, Central Coast and Melbourne tap into this ever-growing market.
Here are some economic stats for Sydney that prove how valuable SEO is and will continue to be in future.
Sydney has Australia’s largest local economy. According to the “Council of the City of Sydney” Sydney’s economy generated over $142 billion in 2024; up from $138 billion per year before the pandemic.
While growth has been slow, this poses a great opportunity for companies who are able to invest in SEO and win market share while the competition may be slow to act.
This, combined with the confidence in Sydney’s future economy, makes a long-term strategy like SEO a smart investment. Here are future predictions for business in Sydney that impact the ROI of your SEO campaign; published in the “Draft Economic Development Strategy 2025 –2035”.
- A planned $34 million upgrade of Crown Street to improve business opportunities.
- More than $2.4 million was provided in grants in 2023 to unlock and support local innovation.
- By 2036 there will be around 200,000 more jobs in our city.
With the help of an SEO company, local business owners can take advantage of the current opportunity presented by a recovering economy and tap into the growth potential backed by government spending.
Is paying an agency to do SEO worth it?
Yes, it is worth hiring an SEO for your website, especially someone with experience with campaigns in Sydney like us. Having worked on over 563 digital marketing campaigns, we know a well-strategised SEO campaign generates more leads, calls, and sales than any other digital marketing strategy.
The key to success is finding a company with experience and the ability to offer the SEO services you need, who truly understands your market and region.
Our SEO Services
Local SEO strategies, such as optimising your Google Business Profile and focusing on location-specific keywords, are necessary for businesses looking to attract customers across Sydney.
Our local SEO services help you rank in the Maps Pack and reach customers in specific suburbs such as Bondi, Cronulla, Blacktown or wherever your business is located. As part of our local SEO services, we rank your website in the areas you operate in.
eCommerce SEO involves optimising your products and category pages while building a content engine to attract more new and repeat customers to your store.
Our eCommerce SEO service will help your website rank on the search engine results page, on Google Shopping, and in the recommended products section of Google’s generative AI experience.
On-page optimisation includes basic optimisations such as meta tags, H tags, headings and images.
This method of optimising a website's content builds theme relevance, which we have found to still be a significant ranking factor in the algorithm in 2025.
Our SEO audits include a complete analysis of your site, including historical content. We examine the top-ranking factors of every page and compare your website to your competitors'.
This audit gives us all the data we need to repair your site’s foundation, structure and launch your campaign with a bang.
As part of our keyword research services, we identify keywords your target audience and your ideal customer may use to try and find your products or services on search engines.
A lot of our clients service the greater area of Sydney, which includes more southerly & northerly regions of New South Wales. Each one of these regions has different needs and demographics. We focus on identifying practical opportunities that align with your business's goals and geographical reach.
As part of our content creation services, we strategise and develop content for landing pages, service pages, product descriptions, blog posts and any other areas of your site that require attention.
Our team is trained to write “helpful content.” This means less fluff and more well-structured content that best answers visitors' questions while making it easy for Google to understand and rank your website.
Links are crucial for your site’s power and authority. Examples of link-building techniques include citations, outreach, and niche-relevant links.
As part of our link-building process, we first inspect your backlink profile. This gives us an idea of how your link profile compares to those currently holding your dream spot at the top of the search results. We then map out what kind of link building is required to increase your website's authority over theirs and get your site climbing up the rankings faster.
International SEO services include technical aspects like Hreflang Tags, gTLD and proper canonicalisation. Our specialists understand how to localise your website for foreign markets so your message correctly translates for a multilingual target audience.
Our International SEO services have helped numerous Sydney entrepreneurs enter the global stage. This type of campaign allows you to reach an international audience even if your operations are local, expanding your influence further than Aussie shores.
Semantic SEO services focus on Natural Language Processing (NLP) and deep algorithmic learning. As part of this service, we will develop a topical map and deploy a semantic content network on your website, increasing its reach and building its topical authority.
Our team has been trained to understand your market's specific words and phrases and how they relate to Sydney and your business. This results in content that better answers your audience's questions. This helps your website rank in more places with greater long-term stability and gives your content a higher chance of being considered for Google’s AI Overviews.
We’ve consulted and acted as SEO advisors to corporations of many shapes and sizes.
As part of our consultations, we research what your website needs to rank in your industry.
We then provide a plan, strategy and ongoing advice for your team to execute.
Sydney SEO Case Studies: proof our agency gets results
Case Study 1
Website Recovered: rankings up, traffic up, conversions up.
The client re-designed their website and the web design agency unknowingly deleted the majority of the blog content and changed critical SEO optimisations across the site. As a result, key website rankings dropped and traffic suffered, we were hired to recover the website.
Recover deleted content, build fresh new content via a renewed topical map and properly optimise and interlinking commercial landing pages while building out the semantic content network.
Rebuild authority by regaining traffic to the website and properly optimised high commercial intent pages.
No.1 rankings were restored. Total unique new organic website visitors: 51,223; up 161%. The number of phone calls increased by 17%, and service bookings increased by 616% compared to the previous year.
Case Study 2
1 Million organic visitors in one year!
The client was already ranking in top positions for their commercial keywords, but wanted to increase their organic reach.
Create and publish eight new monthly articles around relevant and high-traffic topics.
Research, strategise and implement a topical map on the client's website targeting highly relevant informational searches.
1 million organic visitors in 1 year. 91% organic traffic growth. 94,445 conversions (phone clicks, form submissions) in 12 months. One of the winning content pieces drove 8,610 organic visitors in a single month.
Case Study 3
$1.08 Million In Organic Revenue in one year.
The client wanted to expand beyond Sydney and tap into the Gold Coast market as part of the Australian wide expansion.
Build out the eCommerce & Service offering of the website to target multiple regions across Australia.
Target local relevant terms that would generate enquiries, phone calls & direct sales.
Over a 12 month period: Over $1.08 Million in revenue. 9,851 organic phone calls. 1,485 form submissions. Over 171,000 new organic website visitors.
Meet Our Sydney SEO Experts
Here's what makes us specialists at SEO in Sydney.
Having worked on over 563 digital marketing campaigns, we know how Search Engine Optimisation works!
We ranked our first client in Sydney in 2020, and they still rank at the top today!
Our technical SEO specialists have over 30 years of combined experience. We've been there for every Google update and are still here today.
We have local link partners. These give us the "holy grail" of backlinks, which other Sydney SEO companies cannot access.
Our locally based content writers understand the region and the local market. This means you won't have to spend hours reviewing or understanding content that's either AI-generated or outsourced overseas.
Working with us is more than a great experience; we get long-term results!
Why Choose Websites That Sell
Trusted By Local & National Brands
Reviews from happy clients
Ready to rank your website on Google?
Speak to our team and we will help you choose the best platform & strategy to successfully run your SEO campaign.
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Want to get in touch with us?
Speak to one of our digital marketing specialists and we can design an online marketing growth plan for you.