SEO Agency Sydney
We are a digital marketing agency specialising in Search Engine Optimisation (SEO) in Sydney. Our services include local SEO, eCommerce SEO, website optimisation, technical audits, link building and content creation.
Our SEO professionals have over 30 years of experience ranking websites. We can manage every aspect of your SEO campaign or consult with you.
If you want to work directly with a local team of SEO experts who know Sydney (we don't outsource your campaign overseas), get a free quote & strategy outline today.
Why Choose Websites That Sell Over Any Other SEO Company In Sydney?
Meet Our Agencies SEO Experts
SEO Services Proven To Work In Sydney
Local SEO strategies, such as optimising your Google Business Profile and focusing on location-specific keywords, are necessary for businesses looking to attract customers across Sydney.
Our local SEO services help you rank in the Maps Pack and reach customers in specific suburbs such as Bondi, Cronulla, Blacktown or wherever your business is located. As part of our local SEO services, we rank your website in the areas you operate in.
eCommerce SEO involves optimising your products and category pages while building a content engine to attract more new and repeat customers to your store.
Our eCommerce SEO service will help your website rank on the search engine results page, on Google Shopping, and in the recommended products section of Google’s generative AI experience.
On-page optimisation includes basic optimisations such as meta tags, H tags, headings and images.
This method of optimising a website's content builds theme relevance, which we have found to still be a significant ranking factor in the algorithm in 2025.
Our SEO audits include a complete analysis of your site, including historical content. We examine the top-ranking factors of every page and compare your website to your competitors'.
This audit gives us all the data we need to repair your site’s foundation, structure and launch your campaign with a bang.
As part of our keyword research services, we identify keywords your target audience and your ideal customer may use to try and find your products or services on search engines.
A lot of our clients service the greater area of Sydney, which includes more southerly & northerly regions of New South Wales. Each one of these regions has different needs and demographics. We focus on identifying practical opportunities that align with your business's goals and geographical reach.
Links are crucial for your site’s power and authority. Examples of link-building techniques include citations, outreach, and niche-relevant links.
As part of our link-building process, we first inspect your backlink profile. This gives us an idea of how your link profile compares to those currently holding your dream spot at the top of the search results. We then map out what kind of link building is required to increase your website's authority over theirs and get your site climbing up the rankings faster.
As part of our content creation services, we strategise and develop content for landing pages, service pages, product descriptions, blog posts and any other areas of your site that require attention.
Our team is trained to write “helpful content.” This means less fluff and more well-structured content that best answers visitors' questions while making it easy for Google to understand and rank your website.
Semantic SEO services focus on Natural Language Processing (NLP) and deep algorithmic learning. As part of this service, we will develop a topical map and deploy a semantic content network on your website, increasing its reach and building its topical authority.
Our team has been trained to understand your market's specific words and phrases and how they relate to Sydney and your business. This results in content that better answers your audience's questions. This helps your website rank in more places with greater long-term stability and gives your content a higher chance of being considered for Google’s AI Overviews.
We’ve consulted and acted as SEO advisors to corporations of many shapes and sizes.
As part of our consultations, we research what your website needs to rank in your industry.
We then provide a plan, strategy and ongoing advice for your team to execute.
SEO case studies of clients we've worked with in Sydney
Case Study 1
Website Recovered: rankings up, traffic up, conversions up.
The client re-designed their website and the web design agency unknowingly deleted the majority of the blog content and changed critical SEO optimisations across the site. As a result, key website rankings dropped and traffic suffered, we were hired to recover the website.
Recover deleted content, build fresh new content via a renewed topical map and properly optimise and interlinking commercial landing pages while building out the semantic content network.
Rebuild authority by regaining traffic to the website and properly optimised high commercial intent pages.
No.1 rankings were restored. Total unique new organic website visitors: 51,223; up 161%. The number of phone calls increased by 17%, and service bookings increased by 616% compared to the previous year.
Case Study 2
1 Million organic visitors in one year!
The client was already ranking in top positions for their commercial keywords, but wanted to increase their organic reach.
Create and publish eight new monthly articles around relevant and high-traffic topics.
Research, strategise and implement a topical map on the client's website targeting highly relevant informational searches.
1 million organic visitors in 1 year. 91% organic traffic growth. 94,445 conversions (phone clicks, form submissions) in 12 months. One of the winning content pieces drove 8,610 organic visitors in a single month.
Case Study 3
$1.08 Million In Organic Revenue in one year.
The client wanted to expand beyond Sydney and tap into the Gold Coast market as part of the Australian wide expansion.
Build out the eCommerce & Service offering of the website to target multiple regions across Australia.
Target local relevant terms that would generate enquiries, phone calls & direct sales.
Over a 12 month period: Over $1.08 Million in revenue. 9,851 organic phone calls. 1,485 form submissions. Over 171,000 new organic website visitors.
Is SEO worth it for a Sydney based business?
Yes, it is worth running a SEO campaign for a business in Sydney. We have grown many companies in Sydney through the power of SEO.
Here are future predictions for business in Sydney that impact the ROI of your SEO campaign; published in the “Draft Economic Development Strategy 2025 –2035”.
- A planned $34 million upgrade of Crown Street to improve business opportunities.
- More than $2.4 million was provided in grants in 2023 to unlock and support local innovation.
- By 2036 there will be around 200,000 more jobs in our city.
With the help of an SEO company, local business owners can take advantage of the current opportunity presented by a recovering economy and tap into the growth potential backed by government spending.
Is paying an agency to do SEO worth it?
Yes, it is worth hiring an SEO for your website, especially someone with experience with campaigns in Sydney like us. Having worked on over 563 digital marketing campaigns, we know a well-strategised SEO campaign generates more leads, calls, and sales than any other digital marketing strategy.
The key to success is finding a company with experience and the ability to offer the SEO services you need, who truly understands your market and region.
What types of companies should invest into SEO in Sydney?
There are many ways to do SEO and types of business that could benefit from SEO in Sydney. At a local level your home service type businesses will most benefit from a local SEO campaign even on a suburb level. Professionals and companies with a city wide reach can target all of Sydney. National companies that want to build a presence in Sydney can also target this city with a multi-city SEO campaign. Here are the types of industries we have found SEO works best for in Sydney.
Local Service Providers (such as Plumbers, Electricians, Cleaners, Pest Control)
In a big city like Sydney there will always be demand for local services and Google is the first place customers go to try and find them.
For example, Flick Pest Control used a landing page strategy to achieve a top ranking for "pest control Sydney", which makes sense for this company as they cover and service all of Sydney.
However, the SEO strategy that will yield the maximum ROI for a company who only targets the Inner West of Sydney, is one that only targets those suburbs. Inner West Pest Control have successfully done this and are generating traffic, leads and sales from within their region as a result.
Construction Services (such as Builders, Renovations & Remodelling Companies, Demolition & Excavation, Landscaping)
We've worked with multiple builders across NSW over the years and have witnessed firsthand the slowdown in new home approvals. In a declining market, securing the No.1 spot on Google is crucial for capturing the majority of available demand. However, savvy SEOs also look beyond traditional strategies to uncover new opportunities.
We've helped builders, renovation specialists, and remodeling companies rank for high-intent search terms like "renovations," "knockdown rebuild," "extensions," and "rebuilds." By doing so, we've ensured a steady pipeline of leads for our clients, even as the industry landscape shifts.
We have found SEO continuing to work well in those industries, but the SEO must understand when and how to pivot with trends in the market.
Professionals & Technical Companies (such as Financial Services, Technical, Telecommunications, Lawyers, Mortgage Brokers)
We’ve found that SEO works exceptionally well for professionals and technical service businesses in Sydney when the strategy prioritises trust signals (such as Google Reviews, accreditations, and case studies) backed by high quality content (eg.blog posts, FAQs, and expert insights).
For example, a national law firm like Maurice Blackburn can target broad legal terms such as "personal injury lawyers Sydney" or "employment lawyers Australia." This website leverages high-authority content, case studies and client testimonials to reinforce their credibility, helping them rank for competitive terms.
However, a smaller boutique law firm like Northern Beaches Lawyers that only services the Northern Beaches of Sydney would achieve a higher ROI by targeting location-based and niche-specific keywords like "law firm Northern Beaches" or "will disputes Manly." This allows them to attract more qualified traffic and avoid wasting resources on leads outside their service area.
Healthcare Providers (such as Doctors, Dentists, Skin Clinics & Surgeons)
For healthcare providers, SEO plays a critical role in building a practice. Whether it’s a dentist, skin clinic, or specialist surgeon, our data shows that people often turn to Google to research providers, compare treatment options, and read reviews before booking an appointment.
One company that does this exceptionally well is SunDoctors.com.au - they have multiple clinic locations and are ranking locally both with clinic specific landing pages as well as in the Google Maps using their Google Business Profile. However, the website drives the majority of traffic with educational content. Giving expert advice and informational content to help people better understand potential skin conditions or risks they face. The whole strategy is backed up by a 5 star reputation across clinics giving potential patients confidence that these are the best skin specialists in Sydney.
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