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International SEO

We are a digital marketing agency specialising in International SEO. Our company has ranked websites in different languages and countries such as New Zealand, USA, Germany, Greece, Italy and more. 

Our International SEO specialists & bilingual experts can help your website get found in the search engine results across global markets. 

Our International SEO services include technical aspects like Hreflang Tags, gTLD and proper canonicalisation. Our specialists understand how to localise your website for foreign markets so your message correctly translates for your multilingual target audience.

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International SEO Services

Every international SEO campaign is different. Our agency can provide full service campaigns or particular services as follow:

Market Research

We research whether the people in the markets you're looking to enter can be reached via Google. In our experience, getting insights from tools such as Google Trends, Market Finder, and Keyword Planner provides the exact information you need to see if International SEO will work for your business.

Strategy & Consulting

As part of our consulting services, we provide you with research and strategy and guide your team through implementing the SEO campaign for your website. In our experience, companies that have their own marketing & development department most benefit from our SEO consultants.

Keyword Research

International keyword research involves understanding the right terms to target in the language that is spoken in the country by your target market. We have found that targeting English equivalent words in a different language, e.g. Italian, Greece, Japanese or Chinese etc, can cause the campaign to focus on the wrong words and intent. Our keyword research is conducted by a SEO expert that understands the countries language, culture and meaning in order to properly identify the right keywords to target.

Multi Country Website Set Up

As part of our multi-country website set-up service, our developers will set up your website across country-relevant domains, subfolders, or subdomains. 

Website set-up options include:

  • Geo specific gTLDs. This option involves setting up the website on country-specific domain names (eg. USA: .com or .us, Germany: .com.de or .de, UK: .co.uk etc)
  • SubFolders. This option involves setting up the countries in subfolders. (eg. DomainName.com/en-us/ for  the USA, DomainName.com/de-de for Germany and DomainName.com/en-au/ for Australia etc)
  • Sub Domains. This option involves setting up subdomains for specific countries. (eg. cn.DomainName.com for China, fr.DomainName.com for France, ru.DomainName.com for Russia etc)

We have found there is no one right way to set up a website; it all depends on what you're trying to achieve. Our strategists will help you decide on the best options before our development team implements the right structure on your website.

Website Content Translation & Localised Content Optimisation

As part of our translation services, we have a native speaker of the language who understands the country, culture, and proper wording to translate the content.

Our testing shows it's not good enough to just ask AI systems like ChatGPT or Google Translate to make copies of the content in the chosen language. To rank your website and connect with the audience in that country the content must be translated in a way that resonates with the target market. 

Country Specific Link Building

We will build links on websites that are relevant to the countries you are targeting. For example if you are trying to rank your website in Bulgaria, we would outreach to websites from Bulgaria that are relevant to your business and find ways to get your business featured on these. While links from other countries still work, building links from specific countries is a powerful way to build your authority in that country.

Reporting

Our reporting includes everything! You get an online dashboard, monthly reports, and an SEO specialist explaining everything that's been done to help you understand the roi you get from your investment.

Meet Our International SEO Experts

Alannah, SEO Team Leader
• Ahrefs Certification
• Hubspot Search Engine Optimisation (SEO) Certification
• Bachelor of Creative Industries (Queensland University of Technology)
• Graduate Diploma of Marketing (Griffith University)
With 7+ years of SEO content experience and a background in marketing, I've developed content strategies that generate real results for clients in highly competitive and niche landscapes.

One example is when I increased organic impressions by over 172k and generated over 1000 clicks across only three semantically briefed content pieces for a client in the healthcare industry within a 4-week period.

I have written hundreds of pages of optimised content, including every page on a site that ranked organically on a content-only strategy (no backlinks), for over 12 months without any further optimisations. Getting pages to rank, generate high levels of traffic, and age well (rank longer) is my speciality.

My methodology focuses on semantic content clustering, strategic use of link equity and user intent mapping, which I have developed through the Australian SEO Academy and the Topical Authority Course.
Specialisations:
Data-driven content strategy development (Google Search Console Training)
Industry specific SEO content (Medical, healthcare and trades)
User friendly and semantically optimised copywriting (tools: Surfer SEO, SEMrush)
Content performance analysis and optimisation (Search Console clicks & impressions report)
Historical content review and content decay recovery.
recent achievement: Planned and executed a content strategy that generated over 150,000 organic impressions within a 12 month period for a corporate training company using semantically briefed content and EEAT practices.
Chavee Anderson
Chavee Chard, SEO Specialist
• Google Analytics Certified (Grow with Google)
• Diploma in Business (New Zealand Institute of Education)
• Level 7 Diploma in Digital Marketing (Eastern Institute of Technology)
• Australian SEO Academy Certified (Websites That Sell)
With over 3 years of SEO & marketing experience, I’ve developed a strong foundation in digital marketing & search engine optimisation. My skill set includes core marketing principles, consumer behaviour, data analysis, reporting, Google Analytics, keyword analysis, as well as technical, on-page optimisation and off-page SEO.

I've successfully optimised a local electrician's websites using semantic SEO principals that increased traffic by 36% over a 6 month period.
Specialisations:
contextual flow development and implementation (micro & macro semantics)
technical SEO auditing and performance optmisation (certified in SEMrush Technical SEO)
google core update recovery (recovered 3 sites in the last year from core updates)
recent achievement: I implemented our proprietary contextual interlinking strategy for a local client and achieved first page rankings for 21 different locations in just 30 days.
Luke Burrell
Luke Burrell
Content is King
Specialisations:
Client relations
Digital marketing
Graphic design
Content coordination
image of David Krauter
David Krauter, Head of SEO Strategy
• SEMrush SEO Specialist certified
• Ahrefs Certified Professional
• Bachelor of Business (Queensland University of Technology)
• Australian SEO Academy Trainer
With over 20 years experience in search engine optimisation, I've developed and implemented successful SEO strategies across 150+ campaigns. I have strategised SEO for Fortune 500 companies like Gillette, leading national-level companies like Steel-Line and also micro local businesses across Australia.

My specialisation in site architecture optimisation, including internal linking using PageRank flow modelling and topic clustering has helped me achieve over 2,000 page 1 ranking results to date. I have contributed my thoughts on SEO & Marketing on industry leading websites such as Authority Builders Co, The Hoth & Agency Analytics.
Specialisations:
Semantic Content Clustering (Koray Tugberk GUBUR trained on Topical Authority)
Entity Optimisation (matching Google's Knowledge Graph understanding)
Comprehensive E-E-A-T Optimisation according to Google's Search Quality Rater Program Guidelines
recent achievement: I developed our specialised "intent-matching" methodology which helped a client in the manufacturing space achieve 41% higher click through rate form intent-matched landing pages compared to general user intent pages and receive a 2.7 times longer average session duration on intent-optimised content post the December 2024 core update.

Here's what makes us specialists 

at international SEO.

  • Since 2007, we've helped 563 Clients in 137 different industries drive more traffic, enquiries & sales via Google. We live and breathe SEO.
  • We get results locally, nationally and internationally, which makes our proprietary international SEO system so darn effective.
  • We are international SEO experts, but not your run-of-the-mill agency. Our team consists of veteran marketers, SEO specialists and bi-lingual experts.
  • Our focus isn't just rankings... but rather meaningful and impactful results that fuel rapid international expansion.
  • We're the first International SEO company to provide a free International SEO Test.

Types Of Companies That Benefit From International SEO

Multi national companies who want to rank their website for targeted keywords in relevant countries

We have ranked websites across hundreds of industries, locations & languages. Our unique ability to combine local, national & international strategies has resulted in millions of targeted visitors for our clients. To help you reach untapped opportunities across different countries, we will:

  • analyse your opportunity by reverse engineering your competitors
  • provide an outline for the best site structure for long-term growth
  • outline strategies to deploy and dominate new markets rapidly

Companies who are looking to expand and break into new international markets

We are marketers first and SEO geeks second. Our unique ability to determine markets and opportunities and how to best tap into these with the right strategy allows our clients to invest only in areas that are going to result in rapid growth.

SEO knowledge alone will not go far in this scenario...

An agency well versed in International SEO should understand International markets, cultures, and how to connect with these.

Here's how we'll help you do that:

  • data mine the best countries to target
  • outline specific strategies to generate meaningful & impactful results
  • strategise the smartest ways to move tactically, taking advantage of low-hanging opportunities first

Companies whose target market speaks different languages to your current website

This is where technical SEO comes into play. Again this is not something "any old" International agency can execute successfully.

Proper planning for site structure & future growth needs to be put into place first.

The right web functionality or multi-site approach needs to be strategised along with proper language tagging and Hreflang implementation.

We are experts and have successfully strategised, planned, and executed multi-language website campaigns.

Speak to a SEO Specialist

Reviews from happy clients

Ready To Expand Your Company Globally?

One of our search engine optimisation specialists will discuss keywords for your industry, SEO opportunities, suggest a SEO strategy to grow your business and send it in an easy to understand and quick video review to you (others charge up to $500 for this).

Additional Services That Complement International SEO

SEO Consulting & Strategy

Corporate & Enterprise SEO

SEO Audits

SEO Reporting

Areas our agency services across Australia:

Want to get in touch with us?⁠

Speak to one of our digital marketing specialists and we can design an online marketing growth plan for you.

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