International SEO

We research whether the people in the markets you're looking to enter can be reached via Google. In our experience, getting insights from tools such as Google Trends, Market Finder, and Keyword Planner provides the exact information you need to see if International SEO will work for your business.

As part of our consulting services, we provide you with research and strategy and guide your team through implementing the SEO campaign for your website. In our experience, companies that have their own marketing & development department most benefit from our SEO consultants.

International keyword research involves understanding the right terms to target in the language that is spoken in the country by your target market. We have found that targeting English equivalent words in a different language, e.g. Italian, Greece, Japanese or Chinese etc, can cause the campaign to focus on the wrong words and intent. Our keyword research is conducted by a SEO expert that understands the countries language, culture and meaning in order to properly identify the right keywords to target.

As part of our multi-country website set-up service, our developers will set up your website across country-relevant domains, subfolders, or subdomains. 

Website set-up options include:

• Geo specific gTLDs. This option involves setting up the website on country-specific domain names (eg. USA: .com or .us, Germany: .com.de or .de, UK: .co.uk etc)
• SubFolders. This option involves setting up the countries in subfolders. (eg. DomainName.com/en-us/ for  the USA, DomainName.com/de-de for Germany and DomainName.com/en-au/ for Australia etc)
• Sub Domains. This option involves setting up subdomains for specific countries. (eg. cn.DomainName.com for China, fr.DomainName.com for France, ru.DomainName.com for Russia etc)

We have found there is no one right way to set up a website; it all depends on what you're trying to achieve. Our strategists will help you decide on the best options before our development team implements the right structure on your website.

As part of our translation services, we have a native speaker of the language who understands the country, culture, and proper wording to translate the content.

Our testing shows it's not good enough to just ask AI systems like ChatGPT or Google Translate to make copies of the content in the chosen language. To rank your website and connect with the audience in that country the content must be translated in a way that resonates with the target market. 

We will build links on websites that are relevant to the countries you are targeting. For example if you are trying to rank your website in Bulgaria, we would outreach to websites from Bulgaria that are relevant to your business and find ways to get your business featured on these. While links from other countries still work, building links from specific countries is a powerful way to build your authority in that country.

Our reporting includes everything! You get an online dashboard, monthly reports, and an SEO specialist explaining everything that's been done to help you understand the roi you get from your investment.