Melbourne SEO Agency
We are a digital marketing agency specialising in Search Engine Optimisation (SEO) in Melbourne. Our services include local SEO, eCommerce SEO, website optimisation, technical audits, link building, content creation and multi-channel search marketing.
Our SEO professionals have over 30 years of experience ranking websites. We can manage every aspect of your SEO campaign or consult with you.
If you want to work directly with a local team of SEO experts who know Melbourne (we don't outsource your campaign overseas), get a free quote & strategy outline today.
How our agency drives results
We don't just say we're a results-driven agency. Everything we do aligns with it.
Our track record supports this. Our average SEO client has been with us for 9 years, and that's because our team knows how to achieve long-term results.
When working with us, it's like you're looking through our office window. You see exactly what our SEO experts do each month and how our work improves your website rankings.
Our team expertly outworks your campaign and is accountable to mutually agreed-upon goals, KPIs, budgets, and timelines. This keeps us on our toes and makes us the best!
What are your agency's expertise?
We took on our first SEO client in Melbourne in 2015, and their website still ranks in the top positions today. Navigating every algorithm update since then has given us a deep understanding of SEO in Melbourne.
We monitor Google's latest developments and train our team to respond to and future-proof your SEO. This means we specialise in more than just basic SEO (e.g., on-page optimisation, link building, and technical SEO); we also specialise in advanced concepts such as semantic SEO, topical authority, and search intent, allowing our clients to succeed in the age of generative AI search.
We have found that knowing SEO isn’t enough to rank in Melbourne. You also have to understand Australia’s cultural capital’s geo and demographic influence.
People searching for companies or service providers that service all of Melbourne use the keyword “Melbourne” as the geographical identifier. However this changes for more localised services. For example, even if a company services all of Melbourne East, our data and experience show that Melburnians prefer to search on a suburban level like Ringwood, Doncaster, or Glen Waverley when finding a business locally on Google.
We have worked with various businesses across all regions of Melbourne and understand the search behaviour of different industries and areas, such as Inner Melbourne, the Northern/Southern/Western suburbs, and Bayside.
We have a strong track record of getting positive ROI from SEO campaigns because we understand when to prioritise cities v’s suburbs across regional Victoria, outer Melbourne and the CBD.
Knowing Melbourne and its landmarks like the Melbourne Cricket Ground (MCG), Federation Square or Southern Cross Station isn’t enough; it’s important to understand the region's market and how to reach its people on Google using SEO.
Why market your business in Melbourne?
We have helped many companies in Melbourne grow using SEO. We have also helped companies from nearby cities like Geelong, Ballarat & Bendigo tap into this ever-growing market.
Here are some economic statistics for Melbourne that prove how valuable SEO is and will continue to be in the future.
Melbourne receives the most interstate spending, ahead of Sydney and Brisbane. However, according to Liam Dillon (CEDA Economist), demand has cooled in Victoria since post-pandemic highs. At the same time, the state Government has expressed positivity about the economy’s growth, stating that compared to other states, Victoria continues to set the standard for economic vitality (Invest Victoria, State Government of Victoria).
The following predictions and investments back this confidence in the market:
- Melbourne is predicted to be Australia’s largest city in 2033-34, with an estimated population of 6.4 million (Invest Victoria)
- $25 million in funding into the Venture Growth Fund, offering eligible high-growth startups access to venture credit of between $50,000 and $5 million. (Invest Victoria)
- The number of jobs is forecast to increase by 41 per cent and reach over 659,200 By 2041 (City Of Melbourne)
With Melbourne’s market already showing returns of growth and significant investment made into the economy, investing in SEO today will create incredible ROI as rankings will continue to provide more value in a recovering economy.
Is paying an agency to do SEO worth it?
Yes, it is worth hiring an SEO for your website, especially someone with experience with campaigns in Melbourne like us. Having worked on over 563 digital marketing campaigns, we know a well-strategised SEO campaign generates more leads, calls, and sales than any other digital marketing strategy.
The key to success is finding a company with experience, local understanding and the ability to offer the SEO services you need to reach your market.
Our SEO Services
Local SEO strategies, such as optimising your Google Business Profile and focusing on location-specific keywords, are necessary for businesses looking to attract customers in Melbourne.
Our local SEO services help you rank in the Maps Pack and reach customers in specific suburbs such as Richmond, St Kilda, Brunswick, South Yarra or wherever your business operates.
eCommerce SEO involves optimising your products and category pages while building a content engine to attract more new and repeat customers to your store.
Our eCommerce SEO service will help your website rank on the search engine results page, on Google Shopping, and in the recommended products section of Google’s generative AI experience.
On-page optimisation includes basic optimisations such as meta tags, H tags, headings and images.
This method of optimising a website's content builds theme relevance, which we have found to still be a significant ranking factor in the algorithm in 2025.
Our SEO audits include a complete analysis of your site, including historical content. We examine the top-ranking factors of every page and compare your website to your competitors'.
This audit gives us all the data we need to repair your site’s foundation, structure and launch your campaign with a bang.
As part of our keyword research services, we identify keywords your target audience and your ideal customer may use to try and find your products or services on search engines.
Since Melbourne is a large city with a vast network of customer needs and demographics, we focus on identifying practical opportunities that align with your business's goals and geographical reach.
As part of our content creation services, we strategise and develop content for landing pages, service pages, product descriptions, blog posts and any other areas of your site that require attention.
Our team is trained to write “helpful content.” This means less fluff and more well-structured content that best answers visitors' questions while making it easy for Google to understand and rank your website.
Links are crucial for your site’s power and authority. Examples of link-building techniques include citations, outreach, and niche-relevant links.
As part of our link-building process, we first inspect your backlink profile. This gives us an idea of how your link profile compares to those currently holding your dream spot at the top of the search results. We then map out what kind of link building is required to increase your website's authority over theirs and get your site climbing up the rankings faster.
International SEO services include technical aspects like Hreflang Tags, gTLD and proper canonicalisation. Our specialists understand how to localise your website for foreign markets so your message correctly translates for a multilingual target audience.
Our International SEO services have helped numerous Melbourne entrepreneurs enter the global stage. This type of campaign allows you to reach an international audience even if your operations are in Melbourne, expanding your influence further than Aussie shores.
Semantic SEO services focus on Natural Language Processing (NLP) and deep algorithmic learning. As part of this service, we will develop a topical map and deploy a semantic content network on your website, increasing its reach and building its topical authority.
Our team has been trained to understand your market's specific words and phrases and how they relate to Melbourne and your business. This results in content that better answers your audience's questions. This helps your website rank in more places with greater long-term stability and gives your content a higher chance of being considered for Google’s AI Overviews.
We’ve consulted and acted as SEO advisors to corporations of many shapes and sizes.
As part of our consultations, we research what your website needs to rank in your industry.
We then provide a plan, strategy and ongoing advice for your team to execute.
Melbourne SEO Case Studies: proof our agency gets results
Case Study 1
#1 rankings for the industry's biggest keywords since 2018.
The client wanted to become the number one provider in his industry in Melbourne.
Run an SEO campaign to rank at the top of Google for the industry's most searched-for terms.
Using a combination of traditional SEO, Local and Semantic SEO strategies, rank the website for every suburb alongside the industry's most searched-for city-wide terms in Melbourne.
The website achieved No.1 rankings for 5 of the industry's biggest terms and has held these rankings since 2018.
Case Study 2
New Website Launches. Top Rankings Achieved. Top Rankings Achieved. Traffic Booms!
The client wanted a new website with better UX and rank for commercially relevant keywords on Google.
Redevelop the website and launch an SEO campaign.
Launch an SEO campaign targeting the primary services the business provides with a local SEO campaign across Melbourne.
The website was rebuilt with a much better user experience. Rankings increased from 11 to 66 keywords ranking on the first page of Google. Organic traffic increased from 40 to 744 visitors per month.
Meet Our Melbourne SEO Experts
Here's what makes us specialists at SEO in Melbourne
Having worked on over 563 digital marketing campaigns, we know how Search Engine Optimisation works!
We ranked our first client in Melbourne in 2015, and they still rank at the top today!
Our technical SEO specialists have over 30 years of combined experience. We've been there for every Google update and are still here today.
We have local link partners. These give us the "holy grail" of backlinks, which other Melbourne SEO companies cannot access.
Our locally based content writers understand the region and the local market. This means you won't have to spend hours reviewing or understanding content that's either AI-generated or outsourced overseas.
Working with us is more than a great experience; we get long-term results!
Why Choose Websites That Sell
Trusted By Local & National Brands
Reviews from happy clients
Ready to rank your website on Google?
Speak to our team and we will help you choose the best platform & strategy to successfully run your SEO campaign.
Digital Marketing that complements SEO:
Areas our agency services across Australia:
Want to get in touch with us?
Speak to one of our digital marketing specialists and we can design an online marketing growth plan for you.