SEO Agency Melbourne
We are a digital marketing agency specialising in Search Engine Optimisation (SEO) in Melbourne. Our services include local SEO, eCommerce SEO, website optimisation, technical audits, link building and content creation.
Our SEO professionals have over 30 years of experience ranking websites. We can manage every aspect of your SEO campaign or consult with you.
If you want to work directly with a local team of SEO experts who know Melbourne (we don't outsource your campaign overseas), get a free quote & strategy outline today.
Why Choose Websites That Sell Over Any Other SEO Company In Melbourne?
Meet Our Agencies SEO Experts
SEO Services Proven To Work In Melbourne
Local SEO strategies, such as optimising your Google Business Profile and focusing on location-specific keywords, are necessary for businesses looking to attract customers in Melbourne.
Our local SEO services help you rank in the Maps Pack and reach customers in specific suburbs such as Richmond, St Kilda, Brunswick, South Yarra or wherever your business operates.
eCommerce SEO involves optimising your products and category pages while building a content engine to attract more new and repeat customers to your store.
Our eCommerce SEO service will help your website rank on the search engine results page, on Google Shopping, and in the recommended products section of Google’s generative AI experience.
On-page optimisation includes basic optimisations such as meta tags, H tags, headings and images.
This method of optimising a website's content builds theme relevance, which we have found to still be a significant ranking factor in the algorithm in 2025.
Our SEO audits include a complete analysis of your site, including historical content. We examine the top-ranking factors of every page and compare your website to your competitors'.
This audit gives us all the data we need to repair your site’s foundation, structure and launch your campaign with a bang.
As part of our keyword research services, we identify keywords your target audience and your ideal customer may use to try and find your products or services on search engines.
Since Melbourne is a large city with a big network of customer needs and demographics, we focus on identifying practical opportunities that align with your business's goals and geographical reach.
Links are crucial for your site’s power and authority. Examples of link-building techniques include citations, outreach, and niche-relevant links.
As part of our link-building process, we first inspect your backlink profile. This gives us an idea of how your link profile compares to those currently holding your dream spot at the top of the search results. We then map out what kind of link building is required to increase your website's authority over theirs and get your site climbing up the rankings faster.
As part of our content creation services, we strategise and develop content for landing pages, service pages, product descriptions, blog posts and any other areas of your site that require attention.
Our team is trained to write “helpful content.” This means less fluff and more well-structured content that best answers visitors' questions while making it easy for Google to understand and rank your website.
Semantic SEO services focus on Natural Language Processing (NLP) and deep algorithmic learning. As part of this service, we will develop a topical map and deploy a semantic content network on your website, increasing its reach and building its topical authority.
Our team has been trained to understand your market's specific words and phrases and how they relate to Melbourne and your business. This results in content that better answers your audience's questions. This helps your website rank in more places with greater long-term stability and gives your content a higher chance of being considered for Google’s AI Overviews.
We’ve consulted and acted as SEO advisors to corporations of many shapes and sizes.
As part of our consultations, we research what your website needs to rank in your industry.
We then provide a plan, strategy and ongoing advice for your team to execute.
SEO case studies of clients we've worked with in Melbourne
Case Study 1
#1 rankings for the industry's biggest keywords since 2018.
The client wanted to become the number one provider in his industry in Melbourne.
Run an SEO campaign to rank at the top of Google for the industry's most searched-for terms.
Using a combination of traditional SEO, Local and Semantic SEO strategies, rank the website for every suburb alongside the industry's most searched-for city-wide terms in Melbourne.
The website achieved No.1 rankings for 5 of the industry's biggest terms and has held these rankings since 2018.
Case Study 2
New Website Launches. Top Rankings Achieved. Traffic Booms!
The client wanted a new website with better UX and rank for commercially relevant keywords on Google.
Redevelop the website and launch an SEO campaign.
Launch an SEO campaign targeting the primary services the business provides with a local SEO campaign across Melbourne.
The website was rebuilt with a much better user experience. Rankings increased from 11 to 66 keywords ranking on the first page of Google. Organic traffic increased from 40 to 744 visitors per month.
Is SEO worth it for a Melbourne based business?
Yes, it is worth running a SEO campaign for a business in Melbourne. We have grown many companies in Melbourne through the power of SEO.
Here are some economic stats that prove how valuable SEO is and will continue to be in future.
- Melbourne receives the most interstate spending, ahead of Sydney and Brisbane.
- $25 million in funding into the Venture Growth Fund, offering eligible high-growth startups access to venture credit of between $50,000 and $5 million. (Invest Victoria)
- The number of jobs is forecast to increase by 41 per cent and reach over 659,200 By 2041 (City Of Melbourne)
With Melbourne’s market already showing returns of growth and significant investment made into the economy, investing in SEO today will create incredible ROI as rankings will continue to provide more value in a recovering economy.
Is paying an agency to do SEO worth it?
Yes, it is worth hiring an SEO for your website, especially someone with experience with campaigns in Melbourne like us. We took on our first SEO client in Melbourne in 2015, and their website still ranks in the top positions today. Navigating every algorithm update since then has given us a deep understanding of SEO in the area.
The key to success is finding a company with local experience. market knowledge and the ability to offer the SEO services you need.
What types of companies should invest into SEO in Melbourne?
Melbourne is a big city, there are many ways to do SEO and types of business that could benefit from SEO in Melbourne. At a local level, a home service type businesses will benefit most from a local SEO campaign; even on a suburb level. Professionals and companies with a city wide reach can target all of Melbourne. National companies that want to build a presence in Melbourne can also target this city with a multi-city type SEO campaign. Here are a few examples of industries we have found SEO to work best in Melbourne.
Local Service Providers: Plumbers, Electricians, Cleaners, Builders, Pest Control
Melbourne is the capital of the state of Victoria, with a population of 5.2 million people as of 2023 it's Australia's second largest city. With a population of this size we have found there will always be demand for home services business and plenty of people looking for these services on Google. With high demand however also comes high competition. So it's important the SEO campaign is strategised properly in order to generate high ROI.
For example, Jims Electrical has electricians servicing all over the city and their "Electrician Melbourne" page ranks in the top positions. SEO works extremely well for this level company on a city wide level.
However for a small outfit like Volt Pro Electrical, who have a physical location in Ringwood, local SEO and optimising their Google Business Profile is the best strategy and is successfully driving traffic & phone calls.
Professionals: Accountants, Lawyers, Mortgage Brokers
In the CBD of a main city like Melbourne, professional services will always be in demand. In addition to this, according to the City Of Melbourne's Business by Industry report, there are a total of 44,709 business registered, and out of this number the professional, scientific and technical serviced industry had the largest number of total registered businesses.
This shows that not only is there growing demand for professional services, but the industry itself is growing, therefore making SEO a highly valuable marketing strategy.
Lord Commercial Lawyers is one company that has achieved top positions in Google, and their SEO continues to deliver new clients both via their Google Business Profile & website.
Through proper onsite optimisation, relevant content and an authoritative backlink profile, they have been able to secure top spots in the organic search results as well as the maps listings.
Ready to rank your website on Google?
Speak to our team and we will help you choose the best platform & strategy to successfully run your SEO campaign.
Areas our agency services across Australia:
Reviews from happy clients
Digital Marketing that complements SEO:
Want to get in touch with us?
Speak to one of our digital marketing specialists and we can design an online marketing growth plan for you.