SEO Agency Gold Coast
We are a digital marketing agency specialising in Search Engine Optimisation (SEO) on the Gold Coast. Our services include local SEO, eCommerce SEO, website optimisation, technical audits, link building and content creation.
Our SEO professionals have over 30 years of experience ranking websites. We can manage every aspect of your SEO campaign or consult with you.
If you want to work directly with a local team of SEO experts who know the Gold Coast (we don't outsource your campaign overseas), get a free quote & strategy outline today.
Why Choose Websites That Sell Over Any Other SEO Company On The Gold Coast?
Meet Our Agencies SEO Experts
SEO Services Proven To Work On The Gold Coast
Local SEO strategies, such as optimising your Google Business Profile and focusing on location-specific keywords, are necessary for businesses looking to attract customers on the Gold Coast.
Our local SEO services help you rank in the Maps Pack and reach customers in specific suburbs such as Surfers Paradise, Ashmore, Robina, Arundel or further west to the hinterland in Tamborine, north to Coomera or south to Robina, Varsity Lakes, Burleigh Heads and Coolangatta. We can target the areas where your business operates and where your dream customer resides.
eCommerce SEO involves optimising your products and category pages while building a content engine to attract more new and repeat customers to your store.
Our eCommerce SEO service will help your website rank on the search engine results page, on Google Shopping, and in the recommended products section of Google’s generative AI experience.
On-page optimisation includes basic optimisations such as meta tags, H tags, headings and images.
This method of optimising a website's content builds theme relevance, which we have found to still be a significant ranking factor in the algorithm in 2025.
Our SEO audits include a complete analysis of your site, including historical content. We examine the top-ranking factors of every page and compare your website to your competitors'.
This audit gives us all the data we need to repair your site’s foundation, structure and launch your campaign with a bang.
As part of our keyword research services, we identify keywords your target audience and your ideal customer may use to try and find your products or services on search engines.
Since the Gold Coast is a region that spills into the borders of New South Wales, it has a vast network of customer needs and demographics. We focus on identifying practical opportunities that align with your business's goals and geographical reach.
As part of our content creation services, we strategise and develop content for landing pages, service pages, product descriptions, blog posts and any other areas of your site that require attention.
Our team is trained to write “helpful content.” This means less fluff and more well-structured content that best answers visitors' questions while making it easy for Google to understand and rank your website.
Links are crucial for your site’s power and authority. Examples of link-building techniques include citations, outreach, and niche-relevant links.
As part of our link-building process, we first inspect your backlink profile. This gives us an idea of how your link profile compares to those currently holding your dream spot at the top of the search results. We then map out what kind of link building is required to increase your website's authority over theirs and get your site climbing up the rankings faster.
International SEO services include technical aspects like Hreflang Tags, gTLD and proper canonicalisation. Our specialists understand how to localise your website for foreign markets so your message correctly translates for a multilingual target audience.
Our International SEO services have helped numerous Gold Coast entrepreneurs enter the global stage. This type of campaign allows you to reach an international audience even if your operations are on the Goldy, expanding your influence further than Aussie shores.
Semantic SEO services focus on Natural Language Processing (NLP) and deep algorithmic learning. As part of this service, we will develop a topical map and deploy a semantic content network on your website, increasing its reach and building its topical authority.
Our team has been trained to understand your market's specific words and phrases and how they relate to the Gold Coast and your business. This results in content that better answers your audience's questions. This helps your website rank in more places with greater long-term stability and gives your content a higher chance of being considered for Google’s AI Overviews.
We’ve consulted and acted as SEO advisors to corporations of many shapes and sizes.
As part of our consultations, we research what your website needs to rank in your industry.
We then provide a plan, strategy and ongoing advice for your team to execute.
SEO case studies of clients we've worked with on the Gold Coast
Case Study 1
Content strategy generates over 44,100 organic visitors in an average 90-day period.
The client lacked topical authority, and a lack of authority prevented them from ranking or generating clicks for commercial terms in their region.
Build a topical map broadening the site's relevance to services & geo-locations.
Get found by broader terms in the market to build up traffic authority and combine this with topical authority to then rank for commercial intent keywords.
Over 44,100 clicks in an average 90-day period. 26 keywords ranking in top 3 positions. 373 website conversions (form submissions & phone calls). 534 Google Business Profile calls.
Case Study 2
Search Engine Optimisation campaign generates $1 Million In Revenue In One Year.
The client wanted to expand and tap into the Gold Coast market as part of the Australian wide expansion.
Build out the eCommerce & Service offering of the website to target multiple regions across Australia.
Target local relevant terms that would generate enquiries, phone calls & direct sales.
Over a 12 month period: Over $1.08 Million in revenue. 9,851 organic phone calls. 1,485 form submissions. Over 171,000 new organic website visitors.
Case Study 3
Google Business Profile generates 233 phone calls & 114 business directions in one month.
While the client ranked organically on Google, the business had no visibility in the maps pack.
Optimised the Google Business Profile. Create fresh content to feed into the profile. Build out local link profile.
Implement a Google Business Profile (GBP) specific SEO campaign.
The Google Business Profile generated 233 phone calls & 114 business directions in a single month!
Is SEO worth it for a Gold Coast based business?
We have used SEO to help many companies on the Gold Coast grow.
Here are some economic stats for the Gold Coast that prove how valuable SEO is and will continue to be in future.
The Gold Coast was named Australia’s fastest growing economy by the “Council of the City of Gold Coast” and is projected to grow towards an estimated population of 1 million by 2040. Any business that invests in SEO now will reap the benefits of this growing region long into the future.
This confidence in the market is backed by the “Gold Coast Economic Outlook Report” which reported:
- a 10.07% GRP mid-term growth forecast to 2028.
- 10.24% Cumulative annual employment growth to 2028
- a business capital reinvestment of 14.3% forecast to 2028
The Gold Coast has a strong and sustainable economy, where businesses support each other and grow as the economy expands. This means that investing in SEO will create incredible ROI as rankings will continue to provide more value in a growing economy.
Is paying an agency to do SEO worth it?
Yes, it is worth hiring an SEO for your website, especially someone with experience with campaigns on the Gold Coast like us. Having worked on over 563 digital marketing campaigns, we know a well-strategised SEO campaign generates more leads, calls, and sales than any other digital marketing strategy.
The key to success is finding a company with local Gold Coast experience and the ability to offer the SEO services you need.
What types of companies should invest into SEO on the Gold Coast?
Local Service Providers (such as Plumbers, Electricians, Cleaners, Builders, Pest Control)
The Gold Coast's population continues to growth. Due to the a housing shortage, both the Mayor Tom Tate and councillor/ planning chief Mark Hemmel, have expressed that new housing will need be taller and upwards instead of spreading right out. This means plumbers, electricians, cleaners and similar home service companies will naturally grow because of the increase in demand. It also means SEO will become imperative for pest control, lawn mowing and construction companies as with less demand these industries will become more and more competitive.
Companies like GC Pest Control and Brighton Homes have already become aware of this and have achieved top rankings in Google. Both of these local service providers have achieved top rankings by optimising their website around their services and the Gold Coast, building high quality backlinks and a strong content strategy. This allows these types of companies to ride the wave and survive any changes in the demand in future.
Professionals (such as Accountants, Lawyers, Mortgage Brokers)
According to the Gold Coast Economic Outlook 2024 the region is now Australia's fastest growing economy. Economy ID reports a total of 93,002 businesses active and registered for GST in Gold Coast City. With a growing economy and a large amount of businesses operating on the Gold Coast there is and will continue to be a high demand for professional services such as accountants, lawyers, mortgage brokers, IT and marketing companies.
The general population using these businesses are internet savvy, and more and more people are going to Google to find a provider rather than relying on referrals. Having worked with lawyers, accountants, mortgage brokers & IT companies, we have found customers use keywords such as "Accountant Gold Coast" or "Lawyer Gold Coast" to find a company to work with.
An example of an accounting company that's taking advantage of SEO on the Gold Coast is Crest Accountants. By optimising their title tag, H tags and content on the homepage, having industry specific pages and explaining their services in detail, this website has built a strong theme relevance to both accounting and the Gold Coast. In addition, the company has built a 4.9 star reputation on their Google Business Profile and actively posts to the profile regularly. This has earned them top rankings both in the maps pack and organically which means they are the first company customers see when looking for accounting on the Gold Coast.
Tourism, Accommodation & Restaurants
The Glitter Strip is known around the country as one of QLD's top tourism hot spots. SEO allows your tourist attraction, hotel or restaurant to get in front of both locals and interstate visitors when searching on Google.
Gold Coast Fishing Charters is proof of this. They have used a simple SEO strategy consisting of an exact match domain, quality content & links to rank at the top of Google for many years, they are the first destination when people search for "fishing charter Gold Coast" on Google.
On the other hand, restaurant Rick Shores proves that you don't need to operate in the heart of the Gold Coast to rank for "Restaurant Gold Coast". Through a high quality link profile and a simple site structure, this restaurant has been able to rank their website on the first page of Google and the top of the maps pack for "restaurant Gold Coast", even though the restaurant is located in Burleigh Heads.
That is the power of doing SEO correctly in these industries which results in more organic traffic & sales as a result of their SEO efforts.
Healthcare Providers (such as Doctors, Dentists, Skin Clinics & Surgeons)
According to a study published by Queensland Health, Queensland’s ageing population and rising rates of chronic disease mean that patients require increasingly complex and multidisciplinary care. Referrals to specialist outpatient and elective surgery services are also increasing.
This means demand for doctors, surgeons, dentists, and skin clinics continues to rise. But it's important to use the right SEO strategy to take full advantage of this demand.
For example, dentists on the Gold Coast have the advantage of lower competition. We have found people looking for a dentist on Google use hyper local keywords eg. "Dentist Biggera Waters" or "Dentist Robina". Gentle Dental has taken advantage of this knowledge and hyper focused their entire website around Biggera Waters, earning them the top spot on Google when new potential patients look for them.
Ready to rank your website on Google?
Speak to our team and we will help you choose the best platform & strategy to successfully run your SEO campaign.
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