SEO Agency Brisbane

We are a digital marketing agency specialising in Search Engine Optimisation (SEO) in Brisbane. Our services include local SEO, eCommerce SEO, website optimisation, technical audits, link building and content creation.

Our SEO professionals have over 30 years of experience ranking websites. We can manage every aspect of your SEO campaign or consult with you.

If you want to work directly with a local team of SEO experts who know Brisbane (we don't outsource your campaign overseas), get a free quote & strategy outline today.

Why Choose Websites That Sell Over Any Other SEO Company In Brisbane?

We know how the Brisbane region & market affects SEO.
Our agency is located in Brisbane and has operated and serviced clients here since 2013. We know which areas have a proven track record of attracting new customers through SEO. What sets us apart from other Brisbane SEO agencies is our deep understanding of the market profiles within these regions. We know how to use SEO to reach young families in areas like North Lakes, affluent customers in New Farm or tap into rapidly growing communities in need of essential services in areas like Logan or Ipswich. Not only are we experts in SEO, but our in-depth knowledge of the region and market has enabled us to develop a proven system that consistently generates positive ROI from SEO.
We've worked with companies like yours before.
We have helped companies like electricians, plumbers, builders, accountants, bookkeepers, hairdressers, doctors, surgeons, dentists, online retailers and many more get found in Brisbane. 

This experience across a range of industries means we know which SEO strategies work best for different types of businesses and their target areas.  While all our campaigns are custom designed, everything we do is based on proven strategies so we can maximise results as quick as possible.
You get direct access to our SEO specialists
We do not outsource SEO overseas; our team operates locally, and you deal with them directly. Because we have a office location nearby in the Brisbane CBD, we can even come and meet you!

Our SEO specialists will become your dedicated account managers and oversee your campaign. This means no double handling, waiting on hold, guessing where your money is going, or wondering who has access to your site.

You can email, phone or visit us in the office to discuss your campaign. We’re always here to help.

Meet Our Agencies SEO Experts

Alannah, SEO Team Leader
• Ahrefs Certification
• Hubspot Search Engine Optimisation (SEO) Certification
• Bachelor of Creative Industries (Queensland University of Technology)
• Graduate Diploma of Marketing (Griffith University)
With 7+ years of SEO content experience and a background in marketing, I've developed content strategies that generate real results for clients in highly competitive and niche landscapes.

One example is when I increased organic impressions by over 172k and generated over 1000 clicks across only three semantically briefed content pieces for a client in the healthcare industry within a 4-week period.

I have written hundreds of pages of optimised content, including every page on a site that ranked organically on a content-only strategy (no backlinks), for over 12 months without any further optimisations. Getting pages to rank, generate high levels of traffic, and age well (rank longer) is my speciality.

My methodology focuses on semantic content clustering, strategic use of link equity and user intent mapping, which I have developed through the Australian SEO Academy and the Topical Authority Course.
Specialisations:
Data-driven content strategy development (Google Search Console Training)
Industry specific SEO content (Medical, healthcare and trades)
User friendly and semantically optimised copywriting (tools: Surfer SEO, SEMrush)
Content performance analysis and optimisation (Search Console clicks & impressions report)
Historical content review and content decay recovery.
recent achievement: Planned and executed a content strategy that generated over 150,000 organic impressions within a 12 month period for a corporate training company using semantically briefed content and EEAT practices.
Chavee Anderson
Chavee Chard, SEO Specialist
• Google Analytics Certified (Grow with Google)
• Diploma in Business (New Zealand Institute of Education)
• Level 7 Diploma in Digital Marketing (Eastern Institute of Technology)
• Australian SEO Academy Certified (Websites That Sell)
With over 3 years of SEO & marketing experience, I’ve developed a strong foundation in digital marketing & search engine optimisation. My skill set includes core marketing principles, consumer behaviour, data analysis, reporting, Google Analytics, keyword analysis, as well as technical, on-page optimisation and off-page SEO.

I've successfully optimised a local electrician's websites using semantic SEO principals that increased traffic by 36% over a 6 month period.
Specialisations:
contextual flow development and implementation (micro & macro semantics)
technical SEO auditing and performance optmisation (certified in SEMrush Technical SEO)
google core update recovery (recovered 3 sites in the last year from core updates)
recent achievement: I implemented our proprietary contextual interlinking strategy for a local client and achieved first page rankings for 21 different locations in just 30 days.
Luke Burrell, BBus(Mktg), SEO Specialist
• Bachelor of Business with a major in Marketing (UniSC)
• Australian SEO Academy Certified (Websites That Sell)
• Google Analytics Certification
I have a bachelor's degree in business with a major in marketing and over 4 years of experience specialising in digital marketing, SEO, content creation, social media management, video editing, photography, and graphic design.

This skill set is in addition to my foundation of core marketing principles such as consumer behaviour, market segmentation, positioning, and the marketing mix. I have experience conducting market research and creating marketing campaigns for local businesses.

As an SEO Specialist, I bring expertise across technical SEO, on-page optimisation, and off-page strategies to drive measurable organic growth with real ROI for our clients.
Specialisations:
eCommerce SEO (Google Digital Marketing & E-commerce Professional Certificate)
Silo & Clustering (both virtual & physical site structure website silos)
Copywriting (more clicks from the SERPS to the page, and decrease bounce rate with helpful content)
recent achievement: I successfully strategised and implemented a new SEO strategy for a national hot water company, resulting in first and top three positions on Google across all major cities and locations in Australia. This led to the business ranking first Australia wide for hot water system searches.
image of David Krauter
David Krauter, Head of SEO Strategy
• SEMrush SEO Specialist certified
• Ahrefs Certified Professional
• Bachelor of Business (Queensland University of Technology)
• Australian SEO Academy Trainer
With over 20 years experience in search engine optimisation, I've developed and implemented successful SEO strategies across 150+ campaigns. I have strategised SEO for Fortune 500 companies like Gillette, leading national-level companies like Steel-Line and also micro local businesses across Australia.

My specialisation in site architecture optimisation, including internal linking using PageRank flow modelling and topic clustering has helped me achieve over 2,000 page 1 ranking results to date. I have contributed my thoughts on SEO & Marketing on industry leading websites such as Authority Builders Co, The Hoth & Agency Analytics.
Specialisations:
Semantic Content Clustering (Koray Tugberk GUBUR trained on Topical Authority)
Entity Optimisation (matching Google's Knowledge Graph understanding)
Comprehensive E-E-A-T Optimisation according to Google's Search Quality Rater Program Guidelines
recent achievement: I developed our specialised "intent-matching" methodology which helped a client in the manufacturing space achieve 41% higher click through rate form intent-matched landing pages compared to general user intent pages and receive a 2.7 times longer average session duration on intent-optimised content post the December 2024 core update.

SEO Services Proven To Work In Brisbane

We have found that every campaign requires a different marketing approach to succeed. Our agency can provide a fully managed, targeted Brisbane SEO campaign or stand-alone SEO services. The following are the strategies we have found to get good results and high return on investments for companies operating in Brisbane: 

Local SEO

Local SEO strategies, such as optimising your Google Business Profile and focusing on location-specific keywords, are necessary for businesses looking to attract customers in Brisbane.

Our local SEO services help you rank in the Maps Pack and reach customers in specific suburbs such as Southbank, Redland Bay, Capalaba, Wynnum, Logan, Ipswich or further west to Toowoomba or north to North Lakes and Caboolture, wherever your business operates.

eCommerce SEO

eCommerce SEO involves optimising your products and category pages while building a content engine to attract more new and repeat customers to your store.

Our eCommerce SEO service will help your website rank on the search engine results page, on Google Shopping, and in the recommended products section of Google’s generative AI experience.

On-page Optimisation

On-page optimisation includes basic optimisations such as meta tags, H tags, headings and images. But we don't stop there, we are experts at SEO in Brisbane so we also implement advanced strategies such as:

  • integrating Brisbane-specific terminology, suburb references, and local cultural markers that Google's location-based algorithm variants recognise as authentic local content. Our Brisbane clients have seen 47% higher ranking improvements compared to those using generic optimisation.
  • Schema markup implementation specific to your business type (87% of Brisbane businesses lack proper schema)
  • Custom-coded semantic HTML5 structures beyond basic heading tags
  • Optimised internal linking patterns based on PageRank flow modelling
  • Entity relationship mapping to connect the business with established Brisbane entities
  • Mobile-first content optimisation focusing on Core Web Vitals improvements

For a Brisbane based Hair Salon, our specialised on-page optimisation work increased their organic traffic by 1,448% in a 12 month period, capturing featured snippets for over 14 different queries and in 2025 also showing up in Google's AI overviews.

SEO Audit

Our SEO audits include a complete analysis of your site, including historical content. We examine the top-ranking factors of every page and compare your website to your competitors'.

This audit gives us all the data we need to repair your site’s foundation, structure and launch your campaign with a bang.

Keyword Research

As part of our keyword research services, we identify keywords your target audience and your ideal customer may use to try and find your products or services on search engines.

Since Brisbane is a large city with a vast network of customer needs and demographics, we focus on identifying practical opportunities that align with your business's goals and geographical reach.

Content Creation

As part of our content creation services, we strategise and develop content for landing pages, service pages, product descriptions, blog posts and any other areas of your site that require attention.

Our team is trained to write “helpful content.” This means less fluff and more well-structured content that best answers visitors' questions while making it easy for Google to understand and rank your website.

Link Building

Links are crucial for your site’s power and authority. Examples of link-building techniques include citations, outreach, and niche-relevant links.

As part of our link-building process, we first inspect your backlink profile. This gives us an idea of how your link profile compares to those currently holding your dream spot at the top of the search results. We then map out what kind of link building is required to increase your website's authority over theirs and get your site climbing up the rankings faster.

International SEO

International SEO services include technical aspects like Hreflang Tags, gTLD and proper canonicalisation. Our specialists understand how to localise your website for foreign markets so your message correctly translates for a multilingual target audience.

Our International SEO services have helped numerous Brisbane entrepreneurs enter the global stage. This type of campaign allows you to reach an international audience even if your operations are in Brisbane, expanding your influence further than Aussie shores.

Semantic SEO

Semantic SEO services focus on Natural Language Processing (NLP) and deep algorithmic learning. As part of this service, we will develop a topical map and deploy a semantic content network on your website, increasing its reach and building its topical authority.

Our team has been trained to understand your market's specific words and phrases and how they relate to Brisbane and your business. This results in content that better answers your audience's questions. This helps your website rank in more places with greater long-term stability and gives your content a higher chance of being considered for Google’s AI Overviews.

SEO Consulting & Strategy

We’ve consulted and acted as SEO advisors to corporations of many shapes and sizes.

As part of our consultations, we research what your website needs to rank in your industry.

We then provide a plan, strategy and ongoing advice for your team to execute.

How Much Should I Invest Into My SEO Campaign?

Brisbane is a competitive market and the cost of SEO will vary. We took a comparative average cost across all of our SEO clients in Brisbane and found the average SEO campaign investment is $4,699+GST/month. The largest campaign budget is $11,000+GST/month and the lowest budget is $1,000+GST/month. 

At Websites That Sell we believe in transparent and accurate pricing, which is why we always recommend to get a custom quote from one of our specialists. However we also know how frustrating it is when SEO agencies don't give any indication of what SEO costs. Therefore here is some indicative pricing to help you decide if you have the budget available to work with our team. For a SEO campaign in Brisbane our SEO programs typically fall into these investment ranges:
Hyper Local Google Business Profile Campaigns: $950+GST - $2,850+GST per month
- Ideal for small businesses targeting 1-3 suburbs in Brisbane
- 3-6 month minimum commitment recommended
- Includes Google Business Profile optimisation, local citation building, basic on-page optimisation and ongoing Google Business Profile posting (Question & Answer generation, posts and geo tagged & optimised image posting)
Regional Business Growth: $3,000+GST - $6,000+GST per month
- Suitable for businesses targeting the broader Brisbane area (Northside & Southside)
- 6-12 month commitment recommended for significant results
- Includes comprehensive semantic content strategy, onpage optimisation, link building, and technical SEO
Multi City, Enterprise & eCommerce: $6,000 - $11,000+GST and beyond per month
- For online stores and larger businesses with complex needs.
- 12+ month strategic partnership recommended
- Includes topical map creation, semantic content network build & advanced interlinking, advanced technical SEO, comprehensive content creation and authority building using high level outreach strategies.
All of our SEO campaigns run on a month by month basis, there are no lock in contracts, we only ask that you give us 14 days written notice in the unlikely event you'd like to cancel your campaign. 

All packages include monthly reporting, strategy sessions and dedicated account management; in fact what sets us apart is that you get to work directly with our SEO specialists. To give a precise price for your business, based on your specific goals and competitive landscape request a quote now.
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Is SEO worth it for a Brisbane based business?

We have helped many companies in Brisbane grow using SEO. We have also helped companies from nearby regions like the Gold Coast & Sunshine Coast tap into this ever-growing market. Here are some economic stats for Brisbane that prove how valuable SEO is and will continue to be in future.

Brisbane remains the most populated city in Queensland and is projected to increase to 1.76 million people by 2046 (Queensland Government population projections, 2023 edition: LGAs and SA2s). Any business that invests in SEO now will reap the benefits of this growing city long into the future.

The "State of the City Report" developed by the Brisbane Economic Development Agency forecasted:

  • a 34% Real GRP growth forecast (2021-2031)
  • $275B Forecast size of the economy by 2041
  • 1.18 million jobs projected by 2046 (Brisbane Economic Profile, published by Brisbane City Council)

With Brisbane's market predicted to grow, investing in SEO today will create incredible ROI as rankings will continue to provide more value in a growing economy.

Is paying an agency to do SEO worth it?

Yes, it is worth hiring an SEO for your website, especially someone with experience with campaigns in Brisbane like us.

Having worked on over 563 digital marketing campaigns, we know a well-strategised SEO campaign generates more leads, calls, and sales than any other digital marketing strategy. The key to success is finding a company with experience and the ability to offer the SEO services you need.

What types of companies should invest into SEO in Brisbane? 

Local Service Providers (such as Plumbers, Electricians, Builders, Pest Control)

Brisbane's population continues to grow, especially in expanding areas such as Logan, Ipswich, and Moreton Bay. We have seen continued demand for local services such as construction, renovations, electrical work, plumbing and pest control in these areas.

By creating geo-specific landing pages, optimising service pages and building a strong backlink profile, companies like Brighton Homes, Brisbane Plumbing and Drainage, and Dawson Electric have achieved top Google rankings when searched for in Brisbane. This gives these companies more exposure and greater visibility to new potential customers looking for their services in the area.

Professionals (such as Accountants, Lawyers, Mortgage Brokers)

According to Brisbane City Council, there were almost 143,000 registered businesses within Brisbane in 2023-24. These businesses require professional services such as legal advice, financial management, tax planning and loans.

In industries like these, we have found that customers often use searches like "accountant near me" or "lawyer Brisbane" to find the right company to work with.

We have observed professionals such as Hunter Galloway rank at the top of Google, both in the map listings and organically for over 5 years and counting. This positions them as the first choice, and through their local SEO strategy, they have built a strong reputation of trust and credibility, making them stand out as the go-to professionals in the area.

Retailers & eCommerce Stores

Queen Street Mall is Brisbane's largest shopping destination; however, the Brisbane Times also named it one of the priciest retail spaces in the Asia-Pacific region, reporting a cost of $4,467 per square metre in 2018.

While the demand for retail shopping is high in Brisbane's CBD, SEO creates the perfect opportunity to reach more shoppers online or help people find a store’s location in the city.

99 Bikes is one company that has a physical location on Elizabeth Street, yet their SEO is optimised for people to find them online. According to SEMrush, their website attracted more than 629,000 organic visitors per month in 2024.

SEO puts eCommerce brands in front of shoppers online or helps them find the closest store location.

Healthcare Providers (such as Doctors, Dentists, Skin Clinics & Surgeons)

According to a study published by Queensland Health, Queensland’s ageing population and rising rates of chronic disease mean that patients require increasingly complex and multidisciplinary care. Referrals to specialist outpatient and elective surgery services are also increasing.

This means demand for doctors, surgeons, dentists, and skin clinics continues to rise.

Dentists such as Brisbane Dental and plastic surgeon Dr David Sharp, who operate in Brisbane, have tapped into this growing opportunity by being found both in map listings and organically when potential patients search for them on Google.

Ready to rank your website on Google?

Speak to our team and we will help you choose the best platform & strategy to successfully run your SEO campaign.

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