How We Rank Gold Coast Businesses On Google For Hyper-Local Keywords.

We have worked with many businesses in different industries and have found a common pattern to achieving a increased local presence.

Anyone can conduct keyword research by simply using an SEO tool.

However, there is an art to doing it properly.

After researching thousands of keywords for our clients we have found a process to find the exact keywords that will drive quality traffic, leads, and conversions to your site. 

If the content on your website does not match the intent and search queries people in the Gold Coast (or other locations your business operates in) are searching for, your business will not be found.

A common trap we see many clients fall into is targeting keywords with the highest monthly search volume. These are usually highly competitive.

After we do a deep dive into their product/service offering we usually find that there are other keywords (which may have much lower search volume) that are both easier to rank for and result in higher conversions. 

Another factor we have found to be a critical component of getting your business ranking well locally within the Gold Coast is on-page optimisation. 

We have been in the SEO industry for 10+ years and have witnessed first hand that competition is increasing.

A majority of sites are ticking the boxes when it comes to optimising for basic SEO (for example meta titles, meta descriptions, header tags, alt texts etc).

To give your business a competitive edge it's important to go that one or two steps further.  Our teams best results for clients have come from finding on-page optimisation strategies that the competitors haven't implemented. 

Success Story

We worked closely with a business that offered skip bins for hire nationally across Australia. They were currently targeting all their service locations on a single page. Our strategy was to build out and target each location using seperate geo pages with localised URL structures. 

By optimising the on-page elements on these new geo pages using local keywords we saw immediate positive results in rankings. This lead to an increase in organic traffic and conversions for the client.

We have conducted in depth research around mobile optimisation and found that 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours. This is only one finding that stresses the importance of optimising your website for mobile.

Mobile optimisation is not only important for user experience (UX) but also for your rankings. If your site is not mobile friendly, Google will not rank it due to poor UX.

Success Story

We worked with a local plumber who's website was not optimised for mobile.

Our team conducted an audit of the site and quickly realised that the mobile experience was not on par with competitors. This meant that mobile users were not having a very good experience and bouncing off the site quickly.

For this reason, the site was stuck and struggling to rank in the top 3 positions of Google. 

The development team worked their magic and vastly improved the sites design, load speed, structure, and back-end technicals. This resulted in very strong mobile ranking growth with 3 of the clients target keywords moving into the 1st position of Google over the following months.

The increase in ranking then lead to significantly more organic traffic, conversions, and leads. 

Our SEO team has ranked 100's of keywords in the first position of Google. A key component to achieving this is Local link building which has and will always be a major pillar in SEO.

Backlinks to your site are a validation point to Google that your site is trustworthy and authoritative for a specific search query. 

We have built 1000's of backlinks for our clients over the years and always advise quality over quantity. We have found that local backlinks from businesses within the Gold Coast will have the highest local relevancy and give your site the biggest boost. 

In addition to local backlinks, citations to your are also important. These can be acquired by listing your site on directory sites. They will typically feature your NAP business details (Name, address, phone number). This consistency of NAP details across your GMB, directories, and site will build trustworthiness. 

Success Story

We worked with a company in the healthcare industry that operates multiple clinics across Australia. This was the perfect client to execute local link-building for as they targeted different geo locations. 

Below you can see a direct correlation between the number of backlinks increasing, which increased the number of keywords ranking in the top 3 positions, which resulted in an overall increase in organic traffic to the clients site. 

Just like Googling the person before a first date, potential customers are absolutely undertaking a thorough analysis of your online reviews before they decide to take the next step.

After helping local businesses within 100+ industries outrank their competitors, we keep seeing how the ones with good reviews are driving more leads and traffic. Just like we've seen our clients turning this customer feedback (and their responses) into a goldmine for their business, we recommend you do the same.

Let your customer service shine through. Positive reviews enhance your credibility and attract more customers to your Gold Coast establishment, so embrace their power.

We've put together a list of Reputation Management strategies you can use to gain trust.

Schema markups are snippets of code that help search engines such as Google understand what your webpage is all about. If it's better understood, it's more likely to rank higher. Therefore, harnessing the potential of schema markup will help you stand out in search results.

We keep seeing how our clients get more visibility on SERP (search engine results page) when they have features like rich snippets displayed. The more search engines understand about your website, the more relevant information will be showcased about your business when users search for it.

We have also experienced an increased user experience as a result of rich snippets, as potential new customers will find the content they are searching for quickly.

Elevating your visibility and credibility by providing search engines with schema markup that showcases your Gold Coast business need not be difficult. However, an SEO company with proven results is the best one to approach if you need help with implementation.

Your name, address and phone number are essential pieces of information for your customers. They can Google you, find your various locations, call to make that dinner booking, or check if a product is in stock. We have experienced first-hand how important it is to keep customers and search engines in sync by managing NAP citations effectively.

We've worked with clients who spelled their brand name differently on different platforms which has caused confusion around their brand identity. Other clients have changed addresses and forgotten to update their contact details on their Goole Business Profile, resulting in conflicting information. By adjusting and correcting these details, we've experienced a growth in credibility and trust from both search engines and users.

Step ahead of your competitors by unlocking the importance of consistency in your business's name, address, and phone number across the web. And don't disregard the Yellow Pages just yet!

Listing in reputable directories adds credibility to your business that a search engine will be happy to see. As will listing with local business organisations, such as the Gold Coast Central Chamber of Commerce.

Master the art of social engagement on platforms that matter to the Gold Coast community.

Learn about content creation so you don't waste your time sharing content that doesn't resonate.

Show the faces of your team so a client can get to know them. Show behind-the-scenes aspects of your brand or business. 

Interact with followers, answer their questions, reply to their comments and boost your local SEO through social signals.

Read here for more information about how our 'smart social' system can turn your Gold Coast business into a brand.

Embark on an ongoing journey of improvement by monitoring your website's performance.

When we onboard a new client, one of the first things we do is set up tracking to monitor how users behave on their website. This means we can make decisions backed by data instead of guesses or opinions. It also lets us report how the website performs at any given time.

Measuring website performance and relevant metrics is foundational for any successful SEO campaign. We monitor and analyse our client's websites on a daily basis to stay on top of any fluctuations. 

Arm yourself with data from tools like Google Analytics to refine your strategy and stay ahead in the dynamic landscape of Gold Coast hyper-local SEO.

Alternatively, engage a Digital Marketing Agency that tracks and measures everything.