Organization schema markup is a type of structured data code that helps search engines understand more about an organisation or business.
Through a standardised format (JSON-LD, Microdata or RDFa), it helps search engines better understand detailed information about the company. This information includes the website URL, company logo, the companies name, type of business and contact information.
What are the key elements in organization schema markup?
- @type: Specifies the type of entity, the type of business
- url: The official website URL
- sameAs: links to the social media profiles or other relevant web pages about the organisation
- logo: The URL to the organisation's logo image
- name: The name of the organisation
- description: description of the company and what it does.
- contactPoint: Information about how people can contact the organisation (e.g. email, address, phone number).
Where should the organization schema markup code snippet be implemented?
The organization schema markup code should only appear once across the site on the homepage. Unlike other schema markup such as FAQ schema, Product schema or Review snippets which can be placed on multiple pages across a website.
Our recommendation is that the actual code snippet should be implemented in the <head> section of the page. The code will also work if implemented in the <body> however, on all of our clients sites we have seen the code work best in the <head> section because of ease of access and to ensure it’s recognised correctly by search engines.
Schema Markup Code Snippet For 65 Different Types Of Businesses
We work with a lot of clients across many different industries, here are examples of 65 different business types that we have seen the organization schema markup work well in.
Schema Mark Up For An Airline
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Airline",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Animal Shelter
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "AnimalShelter",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Archive Organisation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ArchiveOrganization",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Automotive Business
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "AutomotiveBusiness",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Child Care Centre
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ChildCare",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Church
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Church",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A College Or University
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "CollegeOrUniversity",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Consortium
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Consortium",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Corporation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Corporation",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Dance Group
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "DanceGroup",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Dentist
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Dentist",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Diagnostic Lab
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "DiagnosticLab",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Dry Cleaner or Laundromat
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "DryCleaningOrLaundry",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Educational Organisation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "EducationalOrganization",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For An Electrician
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Electrician",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Elementary School
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ElementarySchool",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Entertainment Business
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "EntertainmentBusiness",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For Financial Service Company
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FinancialService",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Food Establishment
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FoodEstablishment",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Funding Scheme
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FundingScheme",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Government Office
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "GovernmentOffice",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Government Organisation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "GovernmentOrganization",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Hair Salon
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HairSalon",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Health And Beauty Business
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HealthAndBeautyBusiness",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A High School
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HighSchool",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Home And Construction Business
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HomeAndConstructionBusiness",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Hospital
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Hospital",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Internet Cafe
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "InternetCafe",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For Legal Services
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LegalService",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Library
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Library",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Library System
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LibrarySystem",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Local Business
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Lodging Business
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LodgingBusiness",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Medical Business
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalBusiness",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Medical Clinic
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalClinic",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Medical Organisation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalOrganization",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Middle School
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MiddleSchool",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Music Group
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MusicGroup",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For Non Government Organisation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "NGO",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Organisation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A News Media Organisation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Performing Group
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "PerformingGroup",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Pharmacy
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Pharmacy",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Physician
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Physician",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Preschool
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Preschool",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Plumber
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Plumber",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For Professional Services
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Project
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Project",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Radio Station
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "RadioStation",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Real Estate Agent
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "RealEstateAgent",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Recycling Centre
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "RecyclingCenter",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Research Organisation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ResearchOrganization",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A School
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "School",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Self Storage Facility
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SelfStorage",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Shopping Centre
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ShoppingCenter",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Sports Activity Location
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SportsActivityLocation",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Sports Organisation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SportsOrganization",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Sports Team
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SportsTeam",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Store
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Store",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Television Station
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "TelevisionStation",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Theatre Group
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "TheaterGroup",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Tourist Information Centre
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "TouristInformationCenter",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Travel Agency
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "TravelAgency",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Veterinary Clinic
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "VeterinaryCare",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>Schema Mark Up For A Workers Union
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WorkersUnion",
"url": "https://www.YourWebsiteURL.com.au",
"sameAs": ["https://www.facebook.com/PageURL", "https://www.linkedin.com/PageURL"],
"logo": "https://www.YourWebsiteURL.com.au/images/logo.png",
"name": "INSERT YOUR COMPANY NAME",
"description": "Insert your company description in here, including who you are, what you do and who you service",
"email": "example@YourWebsiteURL.com.au",
"telephone": "INSERT YOUR PHONE NUMBER",
"address": {
"@type": "PostalAddress",
"streetAddress": "INSERT YOUR STREET ADDRESS",
"addressLocality": "INSERT YOUR CITY",
"addressCountry": "AU",
"addressRegion": "STATE or REGION",
"postalCode": "INSERT POST CODE"
}
}
</script>How To Use Our Example Schema Mark Up Code Snippets
On this page you will find organization schema mark up code for 65 different types of business.
Here are your steps to using this code on your website.
Step 1) Find your type of business from the list on this page, or closest type of business related to what you do.
Step 2) copy the code snippet
Step 3) Replace the following fields with your business information.
URL: insert your company websites full URL eg. https://www.YourWebsiteURL.com.au
LOGO: replace the example logo URL: https://www.YourWebsiteURL.com.au/images/logo.png with a link to the URL to your logo file.
NAME: Replace "INSERT YOUR COMPANY NAME" with the name of your company
EMAIL: replace "email@YourWebsiteUrl.com.au" with your official email address.
ADDRESS: replace the address example fields with your address.
TELEPHONE: replace the sample phone number with your company phone number
DESCRIPTION: replace the sample description with the description of your company.
Step 4) Implement the code in the <head> file of your website's homepage and save changes.
How To Test Your Organization Schema Markup
There are a few places you can test to ensure the mark up is implemented correctly and rendering as it should on your website, these include:
- Google's Rich Results Test
- Google Search Console (Structured Data Report)
- Schema Markup Validator (by Schema.org)
- Bing's Markup Validator
- Yandex Structured Data Validator.
These tools will provide reports on any issues and let you know if the schema mark up code renders properly on your page. You can test the direct code before implementing or you can test the URL on which the snippet has been implemented.
Common implementation issues we have found that cause problems are:
- Incorrect fields entered - Misspelling, leaving out parts of the code, adding additional formatting to the code).
- Missing required fields - Properties, like name, url, or logo, are essential for organization schema.
- Invalid JSON Format - If you’re using JSON-LD, ensure that the JSON syntax is correct (missing commas, curly braces, etc.).
- Incorrect Data Types - Ensure that the values you provide match the expected data types, such as URLs, phone numbers, and images.
What Are The Recognised Schema Markup Standards
Communicating the Schema.org classification of website information to a search engine requires the use of one of three recognised markup standards or "vocabularies." While they differ somewhat in form and approach, each of these accomplishes the same goal, with Google and other search engines understanding all of them:
- JSON-LD (https://json-ld.org/) – JavaScript Object Notation, or JSON, has become an almost universally recognised format for exporting and importing data. The JSON-LD variant of the notation, where "LD" stands for "Linking Data," is Google's recommended solution for incorporating Schema markup into web pages. JSON-LD is typically found nestled inside <script> tags, separating it from the user-visible content whose structure it details. That makes it simple to see the hierarchical structure that a given bit of JSON-LD describes, because the data itself will not be in the way. This also makes it easier for Google and other search providers to parse dynamically generated Schema mark-up.
- Microdata (https://www.w3.org/TR/microdata/) – A product of the same independent group (the W3C) that defined the various HTML standards, Microdata consists of additional tags that are worked into standard HTML elements such as <div>, <li>, and others. In particular, it uses "" and "" HTML attributes to assign Schema.org types and properties to particular elements. An "" tag also sets the structural boundaries of each item to those of the associated HTML element. The inline nature of Microdata can make it easy to work with manually, as Schema types and properties are kept close to the user-visible information they relate to.
- RDFa (https://www.w3.org/TR/rdfa-primer/) – Another project led by the W3C, RDFa traces its origins back to 2004. It is meant to work well with a variety of XML-style languages, including HTML, SVG, and XML-based document formats, and the standard also includes a simplified subset aimed at beginners. Like Microdata, RDFa puts Schema.org types and properties alongside website content in the underlying HTML. RDFa is a top choice today when easy translation into other formats is important, with Microdata being quite a bit more common otherwise.
Since Google recommends that web developers and authors use JSON-LD over the alternatives, that will always be a safe choice. On the other hand, many prefer, in practice, the integrated Microdata approach over the separated one adopted by JSON-LD, with the former enjoying a significant lead among active websites as of 2017, and RDFa trailing both by a healthy margin.
How To Boost SEO Using Schema
When a website or page is properly annotated using one of these vocabularies and appropriate Schema markup, it becomes eligible to appear in special, prominent Google search result placements. We have found that Google will often consult its index of pages that include relevant Schema.org structure and put together a "Featured Snippet" to show at the very top of the results or the sidebar.
In the Generative AI search era, we have found Google now presents users with special "Rich Snippets" that break out of the usual search results for specific query types. Our testing shows that by adding appropriate organization schema, the page has a higher chance to be included in these prominent displayed results.
How To Get Help Implementing Organization Schema On Your Website
Our agency employees SEO specialists and developers that can help you implement organization schema on your website. It's usually a very quick job completed in as little as 30 minutes.
If you'd like help implementing organization schema on your website, reach out to us via our contact page or call our office on 1300 188 662. You can also learn more about our local SEO services here and full SEO services offering here.