Local SEO Brisbane

On-page local optimisation is crucial for any business aiming to attract local customers. Local SEO increases your website's visibility by ranking it higher in local search results, making it easier for potential customers in your area to discover your products or services.

We optimise your website to rank in Brisbane by making it relevant to your area.

If you target all of Brisbane, we’ll optimise your title tag, descriptions, header tags, URL and other content on your pages for Brisbane or the suburbs you’re targeting.

For example.

This page you’re on is targeting the keyword “Local SEO Brisbane”.

We’ve optimised the title tag around this, as we don’t want this page to rank in other areas. We don’t want to compete with companies in other cities for this search.

This dramatically reduces competition and makes our site hyper-focused around this local area.

Search engines aim to provide the most relevant results to users, especially in local searches. Therefore, to rank high in your local area, it needs to be evident where you operate. By optimising your content for local keywords, your website will become more visible to local customers and perform better in local searches.

Catering to your local audience will also set your business apart. On top of this, it will enhance the user experience and build trust in people living in your area, ultimately leading to more traffic and conversions for your business.

Our local SEO experts know the area and the people living in Brisbane. So, it’s easy for us to find ways to tap into what’s already going on in your market’s mind and speak in a way that relates to them.

Implementing internal linking the right way is essential for succeeding in SEO. Your website pages need to connect strategically to bind relevant pages together. Doing this will ensure the isolated pages are accessible. It also helps your users consume the information that is relevant to what they're looking for.

In the local SEO context, internal linking is even more valuable, creating an interlinked hub of locally relevant content. For example, topics relevant to Brisbane and surrounding areas should closely link so the geo relevance gets stronger.

One core strategy that drives traffic and builds the authority for the bigger city terms is creating a hub of suburb pages that interlink to the big city page.

For example, if you choose Logan as a suburb to target, the "Logan page" ranks and drives traffic on its own. However, because of the interlinking, it also drives relevance and power to the Brisbane page.

We prefer to get the internal linking done right from the start; the sooner this is done and Google understands your website better, the quicker your results will flow.

Optimising your site's local citations and NAP (Name, Address, Phone Number) is important for local search engine optimisation. Consistency and accuracy in your business's NAP information across online directories, listings, social media and websites help search engines understand your business location and build trust with potential customers.

Google needs to know that you are a REAL business in Brisbane.

Citations help demonstrate this to Google.

We ensure that all mentions of your NAP are consistent across the internet.

First, across your brand profiles: Google Business Profile, Facebook Business Page, Instagram, etc.

Then the big directories such as True Local, Yellow Pages, Hot Frog etc.

And then the secret sauce ones we have found over the years that not many SEOs even know to exist or simply ignore the power of.

We call them hyper-local directories.

For example Brisbane-Australia.com/directory or BrisbaneSmallBusiness.com.au

Over the years, we’ve compiled a list of these hidden gems and used them to help our clients outrank the competition.

Backlinks are links pointing from another website to your website. Search engines will look at these links as votes of confidence - they signal legitimacy, credibility and trustworthiness. The more relevant and authoritative backlinks you have, the more valuable your website is in the eyes of Google. Since search engines want their users to be pleased by their search results and exposed to high-quality content, they will reward you by making you rank higher.

Building backlinks is one of the most challenging parts of Local SEO.

We’ve built relationships with both high authority websites around the world to attain backlinks.

However, we’ve also got ways to attain “impossible” links on other local Brisbane websites.

Speak to one of our local specialists to learn how we are able to do this.

One of Google’s services, Google Business Profile (GBP), is a key component of local SEO.

The basics of optimising your Google Business profile means:

• Your name, address & phone number are consistent with your website
• The listing is connected to your website
• The listing has relevant content in it
• The listing has positive growing reviews
• The listing is active

And of course, the rest of our more advanced strategies.

Your GBP is a key part of local SEO because the local maps pack takes up a big portion of the top of Google for local searches.

This means if you’re there, more people find your business!

One of the key things we implement for local SEO campaigns is proper tracking.

We will set your website up with a local Brisbane (07) tracking number. We set up conversion goals so you know which web form submissions came from the specific local campaign, and where possible, we’ll track your sales the same way.

At last, you’ll know the exact ROI your Local SEO drives for your business every month.