How To Avoid Product Page SEO Blunders

Here's a great example from a Outdoor Adventure eCommerce website (source - BCF)

Below is a comparison of Swags listed on the BCF website - Darche Dusk to Dawn Swag and the Darche Dirty Dee Swag. They both have unique product info, features and tech specs.

When you create product pages, focus on the brand name and product attributes. For example, if you want to rank for “Single Origin Coffee,” your product page should include words related to:

• Origin of the coffee beans - producer, crop or region
• Tasting notes
• Processing
• Altitude
• Roast freshness and profile
• Varietals

You can use SEO tools like SEMrush and Ahrefs, or free tools like Google Keyword Planner, Ubersuggest or Keywords Everywhere. Make sure you check the search volume, keyword difficulty, and search intent of keywords.

Use keywords with a transactional intent on your product pages. It will allow your pages to be visible when the customer is in buying mode. Include the brand, model number, high-quality images and videos for better results.

BONUS TIP: If you really want to get advanced, build out a category page around “Single Origin Coffee” list all the different single origin coffee products you have on that page and help your traffic make the best buying choice for them using the content on the category page.

EXTRA BONUS TIPS: make all your individual product pages link up to your category page to rank for the broad single origin coffee keyword real fast.

Visit our eCommerce category page guide to learn more about ranking category pages.

EXTRA EXTRA BONUS TIP: Ok this is the last one, otherwise we will have to charge you for this information. Here’s how you’ll rank and stay ranking even if semi-professional SEO’s try to take you down.

Point backlinks at each of the product pages and let that beautiful ranking juice flow right through your stack. (Lazy SEO’s most likely will never go to the extend to research your whole product stacks link profile even just 1 level deep like this… so unless you’re up against Pro’s like us ranking your product pages like this is a pretty good long term strategy).

Write like you are speaking to your reader.

If you just use generic CTAs like buy now or shop now, they don’t sound enticing.

An informal tone makes a big difference.

A call-to-action that conveys value rather than action can keep the user engaged. And they are more likely to convert.

Below are a few examples from Marketing Examples that we think might help.

For example - Here I am just testing the product page of Single O on Pagespeed Insights. It is fast and provides a good user experience whether I am on my mobile or computer. User experience is a critical factor in conversions and engagement per session and low bounce rate.

For example - The example below indicates the pages have Review and Product Markup Rich Snippets.

Review displays a star rating from a few users or provides an aggregate review from users while Product Markup provides information about a product - price, images, etc.

Note: It is a best practice to implement Structured Data but Google doesn’t guarantee that your data will result in Rich Snippets.

Learn more about Structured Data and how to implement it here - How to add product structured data?

For example.

Take a look at this product page for Apple Airpods on Amazon.

It allows the customers to find out the answer to any doubts they may have.

If I want my AirPods to be engraved, I can easily figure out it won’t be engraved and I should purchase it directly from Apple.

Do you check product reviews for a mobile phone, a local restaurant or a car mechanic? Your answer would be yes, right? So having a review section on your product pages should be a no-brainer?

For example - this product page from Shein has a customer review section and answers the main questions a shopper could have - was it small, true to size or large?

If you don’t have a review section, create one.

If you are struggling with getting reviews, you need to ask your customers for feedback.

Drop reminders via pop-ups (not too invasive) and emails.

For example - This email is a subtle reminder to leave a review and my review could be helpful to any future buyer.

Artificial intelligence can predict shopping patterns and recommend products to customers based on their buying habits, searched products and browsing activities.

While augmented reality superimposes a computer-generated image on a user’s view.

Pokémon Go is one such example of clever AR technology. It lets users catch Pokemon near their vicinity using their mobile phones. The app has had great success and captured the imagination of users.

Customers are more likely to buy a product they can try before they buy it. It removes the element of uncertainty and creates a delightful sensory experience.

“According to a survey conducted by NielsenIQ, 56% of shoppers said that AR gives them more confidence about the quality of a product, and 61% said they prefer to shop with retailers that offer AR experiences.”

AI and AR are great ways to differentiate your brand from competitors. If I can try out clothes online, and visualise how a table would look in my living room, why would I not go for these brands?

For example - Ikea place lets you virtually place objects in your room. The video explains it much better!

Amazon leverages AI to:

• Deliver product recommendations based on customer’s preferences
• Enable voice-based shopping via Alexa
• Chatbots to interact with customers and handle any queries
• Forecast the demand for products