Google Ads Agency Brisbane

We manage ad budgets from $2,000 to $50,000/month for clients in Brisbane.

This cost is the campaign's budget, your direct cost with Google. Our management fee starts at $495+GST per month.

The actual cost of the ads depends on the industry, keyword and how well the campaign is optimised.

Here's a breakdown of real-world Google ads costs in 2024.

Example:

The cost to bid on the keyword "mortgage broker Brisbane" for a top-of-page bid in the low range is estimated to be $7.34 per click. The top-of-page bid in the high range is $21.92.

Based on those numbers, the average cost per click will be $14.63.

This means that if you are a mortgage broker who charges $5,000 per month, you can expect to receive around 341 clicks from your campaign.

That is based on the data Google provides via the Keyword Planner.

However, in our experience, we've been able to achieve much lower cost per click (CPC) for our clients with a well-structured and optimised campaign, high-quality ad copy, and the right bid strategies.

That's why it's worth hiring a specialised Google Ads agency to manage your campaign. Our goal is to minimise your Google Ads cost as much as possible while maximising your results.

Yes. While our head office is located on the Sunshine Coast, we have a satellite office in the Brisbane CBD located at 23/127 Creek St Brisbane, QLD 4000 - by appointment only. 

Many of our clients who don't want to travel to the city also opt to meet via Zoom or the phone. 

The main thing is that you'll meet face-to-face with your Google Ads Specialist, ask questions, and discuss strategies to maximise your campaign's outcome.

One of the core things that sets us apart from other PPC experts is that we are a full-stack digital marketing agency.

We employ specialists across all of our departments; however, each department works collaboratively together.

This way, your website, social media, SEO, and paid ads all work in unison and complement each other, giving you much more consistency across your brand and better results across your marketing mix.

When it comes us as a Google Ads Agency here are the top reasons people choose us over everyone else:

1. We are locals based in Brisbane, which gives us a strong understanding of the local market.
2. With 15 years of digital marketing experience, we have extensive knowledge of various industries.
3. Our agency offers affordability, with an initial monthly fee of just $495.
4. We provide personalised support to our clients through in-house meetings, emails, and phone calls.
5. We prioritise building long-term relationships with our clients, as evidenced by many of them staying with us for over five years.
6. Our team commits to replying to client queries within 24 hours.
7. Unlike other agencies, we provide monthly reports rather than just quarterly ones.
8. Each client has a dedicated account manager, ensuring consistent communication.
9. Our marketing specialists are Google-certified and regularly update their skills to stay current with market trends.

Google Ads and SEO both have unique advantages and purposes within your Digital Marketing strategy, however the effectiveness will depend on a few things, including your goals, budget and timeframe for results.

The answer for which is best for your business ultimately comes down to two things: Timeframe and budget. Generally, Google Ads will yield a quicker result, bringing traffic to your website the moment the campaign is live, with targeted advertising and measurable results allowing for real time campaign adjustments. The results, however, will stop once the campaign is over or the budget runs out.

SEO, on the other hand, can provide long term, sustained traffic over time, bringing long lasting benefits to your brand and business. It is generally a lower cost than PPC, and can reach a much larger audience. Keep in mind, however, it can take more time to see results, and there is no guarantees SEO alone will result in the phone ringing or people buying.

Google Ads is best if you have a high or flexible budget and require quick results, have a very specific dream customer you want to target, or if you want to penetrate new or existing markets quickly with a time-sensitive campaign.

Go for SEO if you’re looking for long term growth, you have a budget with limited flexibility, and your goal is to build authority on your site overtime and improve your online presence.

For most businesses, a combined strategy is the most effective, bringing in both immediate ROI and traffic, while developing your long term authority and sustainable growth.

Yes! Google gives you the tools to set up and manage your own ads campaign.

It can be daunting to start, but Google does provide Google Ads Training to help you get started.

We have found that, at minimum, our clients have us set up the campaign for them to ensure everything is optimised for maximum capacity.

The majority of our clients, even those who could manage their campaigns, are too busy running their businesses to do so and prefer to hire us to manage their campaigns for them.

Google has advanced algorithms that automatically filter out invalid clicks before they reach advertisers' accounts.

These filters are designed to detect obvious patterns of fraudulent activity, such as multiple clicks from the same IP address or automated clicks.

Additionally, Google's experts manually review suspicious activity and take action against fraudulent accounts.

Google leverages machine learning and AI algorithms to continuously enhance its ability to detect and prevent click fraud. Third-party platforms like Click Cease can also integrate with Google to stop fake clicks.