Glossary
301 Redirect
A 301 redirect permanently directs web traffic to a new URL, helping to maintain user experience and search engine rankings when URLs change.
404 Error
A 404 error, or "Page Not Found," happens when a web server can't locate a requested resource or webpage.
500 Error
A 500 Internal Server Error is a generic catch-all error code indicating that there was an error on the server.
Bid Strategy
A bid strategy is a decision that determines the amount an advertiser is willing to pay for a specific advertising campaign or individual ad placements.
CSS
CSS (Cascading Style Sheets) is a style sheet language that determines how a webpage (or any HTML document) looks.
Facebook Pixel
The Facebook Pixel is a website conversion tracking code that sends information about events such as purchases, adding items to the cart, page views, abandoned carts, and more to Facebook campaigns.
Google Ads Assets
Google Ads Assets are content pieces that make up your ad with useful business information.
HTML
Find out what HTML is and it's role on your website, learn about document structure, Semantic HTML and accessibility, and how HTML can help improve a website's search engine ranking.
HTTP / HTTPS
HTTP, or Hypertext Transfer Protocol, governs data transmission online, facilitating communication between web servers and clients like browsers (Chrome, Firefox).
HTTP Status Code
An HTTP Status Code is a three-digit number returned by a web server in response to a request, signaling either success, error, or the need for further action.
Keyword Cannibalisation
Keyword cannibalisation is both easy to do and easy to avoid, the key is understanding what it is.
Mobile First
Mobile first is a principle that starts with designing websites for the smaller screen size (mobile devices) and progressively expand the design for larger screens size (desktop or tablets).
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