Brisbane Digital Marketing Agency

Brisbane is Australia’s 3rd largest city, with a population of 2.6 Million people recorded in 2022.

Working with business owners in the Brisbane region, we have found that the market is big enough to double, if not triple, the growth of a business using digital marketing strategies without needing to target other major cities around Australia.

How much growth is possible depends on your industry; however, if your goal is to double your business in the coming 12-24 months, we have helped clients do this across various industries by targeting Brisbane and surrounding areas.

If the population is big enough, the next step is to identify if your target market resides in Brisbane.

SIDENOTE: You’ll want to sit down with your digital marketing agency and further drill down on your target market to get more information about your marketing before starting a campaign. Eg. Where do they live, what websites do they visit, what influencers do they follow, where do they shop, etc? The following data will give you a good starting point to understand your market in Brisbane better; however, it’s only a starting point.

647,188 families live in Brisbane, with a median household income of $1,849.

The median age is 36.

49.2% of the population in Brisbane is male, while the remaining 50.8% is female.

45% of the population is married, while 8.9% is divorced.

Source: 2021 Greater Brisbane, Census All Persons QuickStats

SIDENOTE: Judging from this data, 181,704 people’s status was divorced in 2021. If you’re a divorce lawyer in Brisbane, that’s a big enough market never to have to go outside of the local area to generate clients.

Very Important: While the above data is the latest available, it is from 2021. At a basic level, a good Digital Marketing Agency in Brisbane should know these stats. However, the best agencies can interpret this data and add common sense. E.g. the fact that the economy, housing market & inflation have dramatically changed in Brisbane since then.

While we’re not comparing Brisbane Agencies to overseas agencies, a local agency that understands your local market will help you reach your goals and determine your city's viability in achieving your goals much more accurately than a cheap overseas agency.

Knowing the demographics of Brisbane and what people living there care about is important when it comes to messaging.

Each industry, market and customer has a different persona & avatar. However, at a broad level, it’s important to understand your general market to see which type of messaging and what media will work best to reach them.

For example, a Study measuring residents’ perceptions of the quality of life in Brisbane found that the top 6 themes of important issues, as voiced by the public, facing Brisbane in the next 10-20 years are Population Growth and planning, Environment, Housing, Economy, Transport Infrastructure & Getting Around In Brisbane.

At Websites That Sell, when running campaigns for Brisbane business owners, we identify where there are parallels to tap into these core themes with a company's messaging.

For example, a local builder in Brisbane that ensures waste is separated correctly to improve the environment needs to showcase how they do this on their Facebook channel or Instagram posts.

This isn’t just restricted to builders…

Any company could create a core company value around environmental friendliness. Then, strategically represent this value in all forms of online advertising, such as social media posts, TikTok or YouTube videos and even informational articles as part of an SEO campaign.

By strategically matching what a market cares about like this, digital marketing becomes much more effective. An agency's ability to do this sets a good one apart from an average one.

Understanding which media channels to use will determine the cost of your digital marketing campaign.

Here are some average digital marketing costs across different media channels.

Google ad costs across different industries in Brisbane:

• A pest control company, on average, will pay $21.86 per click on their website
• An air conditioning company, on average, will pay $14.53 per click on their website
• A removalist, on average, will pay $18.61 per click on their website
• A solicitor, on average, will pay $21.08 per click on their website
• A plastic surgeon, on average, will pay $4.82 per click on their website

Data taken from Google Keyword Planner in 2023:

The average cost of an SEO campaign we run in Brisbane is $2,719+GST/month

Social Media campaigns start at $2,000+GST/month

The average cost of a website starts at $5,000+GST

It’s also important not to neglect combining cost-effective offline and online strategies.

For example, The Village Voice offers full-page advertising for $2,200 per edition.

The best digital marketing agencies go deep into the discovery phase of a company’s avatar, as this can identify lucrative offline advertising opportunities such as The Village Voice.

In this case, anyone living in New Farm, Ascot, Wooloowin, and anywhere in between gets this publication. If your target market resides in these areas, you can easily get your message in front of them.

In this scenario, a hybrid offline-to-online strategy like a simple newspaper ad leading readers to an online landing page could be much more cost-effective than a run-of-the-mill SEO, Google or Facebook campaign.

What sets Website That Sell apart from all the other digital marketing agencies in Brisbane is our unique ability to pick the right strategy across online & offline marketing to get the best ROI for our client's campaigns.

We have run 162 digital marketing campaigns for Brisbane business owners.

As Websites That Sell continues to become known as “The first and last digital marketing agency Aussie business owners will ever need” this number grows faster and faster.

The point here is that we understand more than just the theory of creating results for our clients in Brisbane. We know which strategies get the biggest and most profitable results. Fast!