CASE STUDY: Skip Bin Company Breaks Into Gold Coast, Sunshine Coast & Brisbane Market Using SEO
AOT Skip Bins started as a one-man band company operating out of Adelaide. After having ranked the client's local business website, the client realised the local market size would soon cap him. After strategising the right business model, it was decided to build a multi-city, multi-location website under a new brand; Best Price Skip Bins was born.
After launching the website and engaging Websites That Sell to run a multi-city SEO campaign, the company started to gain rankings and a presence on the Sunshine Coast, Brisbane & Gold Coast. We used specific SEO strategies to get results in these regions. As a result, the new company was able to grow its revenue to a consistent 90K per week.
SEO Campaigns Results:
Rankings: The site started to rank into the top positions across Brisbane, Sunshine Coast & Gold Coast for the main keywords that drove converting visitors.
Traffic: In the 2022 financial year the site drove an average of 15,250 visitors every month.
Lead Flow: In addition to direct sales the site generates, the website generates on average 500+ phone enquiries every month.
Business Growth: Since the SEO campaign kickstarting the companies growth the client now heavily invests in paid and other organic marketing. At the time when SEO was the only strategy, SEO was responsible for driving up to 90K in revenue every week.
Clients Comments: We interviewed Beau to comment on his experience working with Websites That Sell, his SEO campaign and what difference this made to his business.
How We Achieved These Results
The SEO Strategy
Content Creation
This was a brand new website, looking to break into new geographical markets in Brisbane, Sunshine Coast & Sunshine Coast. The business originally only operated in Adelaide so this site needed to be built with a national outlook to also break into additional markets further down the road. Landing pages for each geo region were built & created. While we have tested duplicate content across city pages, we believe in longevity in campaigns, so unique content was used across all landing pages. We used our strategic content relevance system, based on our keyword research, to build out pages that Google absolutely loves and gain relevance for the keywords we were after very quickly.
On-Page SEO
Since the content was written and strategically created, all we had to do on each page was apply basic on-page SEO optimisation to get the optimisation scores we needed to rank.
Technical SEO
Since we had built the site from the ground up, the site was very well technically optimised; we didn't need to do a full technical SEO audit. We built the site on a lightweight WordPress theme with custom development to make the required functionality work.
Offsite SEO
This is where the fun began; we applied a local link-building approach on a landing page basis to build authority & relevance in the geo-locations and applied an authority link-building strategy to boost these pages and the rest of the site's authority.
Observations
The website started to gain traction after about 6-12 months. After 24 months of ongoing SEO, the site started to gain critical mass. Traffic shot through the roof after each location page started to rank. However, a true breakthrough came after the content strategy and service pages started to rank and drive traffic on their own.
This is a very similar pattern we see across sites for SEO, good growth happens in the first 12 months, however where big ROI is seen across the campaign is from the 12-24 month mark.
If you are interested in a multi-location campaign as outlined in this case study, contact us at 1300 188 662 to have an SEO specialist outline how a multi-city SEO campaign like this could work for your business, too.